Employee Spotlight: Chloe West, Digital Marketing Manager
If there's one thing we're proud of at The Modern Connection, it's our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we'll be interviewing a different team member about what they do at The Modern Connection, and in their spare time.April's employee spotlight focuses on Chloe West, Digital Marketing Manager. Read on to learn more about her role at TMC!
What is your position here at The Modern Connection and what do you do?
I'm the Digital Marketing Manager, which encompasses a little bit of a lot of different roles. I manage a couple of client accounts (including our own TMC online presence) like the Social Media Managers, and I also create, edit, and update our client websites as well as do some of our more involved graphic design projects.However, my biggest project is our TMC Academy, our DIY training program that teaches small business owners how to run their own digital marketing.
What did you do before working at The Modern Connection?
I graduated a semester early from college in December 2014 and immediately got an internet marketing job for a small company in North Charleston. I worked on the online presence of several umbrella companies before I found the opening at TMC, which was pretty much my dream job!
How did you learn to do what you do?
I had 4 different internships throughout college, starting with editorial and moving to PR and social media. My last internship during my final semester of college was actually here at TMC, where I learned so incredibly much and figured out that this was the career path I wanted to take.I also have a social media marketing blog that I use to write about and stay up to date with the most current social media trends and strategies. Our industry is constantly changing, so it's important to be constantly in the know!
What is your favorite project you've worked on at The Modern Connection?
Definitely our TMC Academy. Writing is my strength, so long-form content creation (like the modules and lessons that encompass our training program) is one of my favorite things to do. I've created the entire Academy from the top down, from creating and regularly updating the content (like I said, our industry is constantly changing) to designing the website to marketing the program.
What do you love about working at The Modern Connection?
First of all, I'm the biggest nerd, and my work is my biggest hobby. So that's one reason I love working at TMC. But the other reason is all of my incredible co-workers. We have a small office, but we're all so close and such good friends, so it's always a positive environment when we're here. We've gotten so lucky with all of our hard-working team members and I'm so thankful for that!
What is your favorite quote that applies to your work?
I preach it all of the time with clients: "Marketing without a strategy isn't marketing; it's spam."
What do you enjoy doing outside of work?
I have a 5yo son who is like my mini me. He cracks me up and I love hanging out with him during my off time. I also love spending time downtown, exploring all of the shops and restaurants, and drinking wine.
