The Basics of Set Up and Branding

Does your business do enough to set itself apart from the competition when it comes to creative and cohesive branding? Although a logo is the “face” of your business, there is so much more to developing a strong brand identity. Essentially your brand encompasses your values, how you communicate, your product, and your personality. Learning the basics of setup and branding is the first step in elevating your brand. Let’s jump into what branding is, what good branding can accomplish, and where social media comes into play.  

What is Branding?

It’s a common misconception that branding is limited to the logo, colors, and visual elements a company uses on its website and in its marketing. But branding is about much more than that. A business's brand is the story it tells, extending beyond the visual to the message, voice, and much more.

Your brand is an opportunity to show your customers the experience they can expect to have with your company. Are you going to be to the point and professional, or will it be more informal and friendly? The right branding will let them know what to expect.

What Can Good Branding Accomplish?

So what’s the point of branding? Branding gives customers a first impression and sets their expectations. When customers find a brand whose story, products, and mission aligns with their needs and beliefs, they form a bond and loyalty to that brand. A good branding strategy sets you up for success in attracting and ultimately retaining customers. 

Branding also sets you apart from the competition. When multiple businesses offer similar or even identical services, branding is what will differentiate them. Your branding could make all the difference in a customer’s decision to choose your company over a competitor. 

Where Does Social Media Come Into Play?

Social media presents another opportunity to tell your company’s story, and branding is the first step in developing your company’s digital and social media presence. Keep your brand consistent in your voice, mission, and messaging - consistency is key. 

Social media allows you to create a community around your brand and build relationships with your customers. On social media, you can use your brand message as a guide to create valuable content that will engage your audience, expand your reach, and influence your followers. Branding is imperative to staying competitive in today’s market. By understanding the power of a strong brand identity, you can develop a strategy to take advantage of the opportunities it presents. 

Get in Touch

Having trouble developing your company’s brand, setting up your social media accounts, or need a creative refresh? We can help. Contact TargetMarket today and learn how we can elevate your business with cohesive, creative branding that will resonate with your target audience.