#WebWeds: What to Know About Email Marketing

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.Email marketing certainly has its own set of rules, and if you’re a business owner, it’s important to follow them. Although some people question the relevancy of email marketing in their business, we couldn’t be bigger fans of this tactic. Getting a customer’s or potential customer’s email address is an incredibly personal and powerful exchange; email contact is the most valuable form of digital contact that you have. There’s no doubt that email marketing is still incredibly effective ... as long as you do it right.Click here to read the 8 do’s and don’ts of email marketing.