#WebWeds: What You Need Before You Start Running Digital Ads
Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:
As your business continues to grow on social media, it is time to start considering a plan for social media and digital ads. Yes, this can be scary as now real money is involved. However, if you have the right structure and prerequisites, we can help your ads be successful. These prerequisites are categorized into three separate buckets. The buckets are as follows.
1. Realistic Expectations, Time and Patience
Create a quality offer of value for your users and set realistic expectations for the end of this. Acknowledge that learning ads and how an ad will be successful takes time and patience, but is worth it in the end.
2. Infrastructure/Resources
You simply must have a website or landing page and a social presence before sending out any ads. It’s important to already have quality content posted for credibility, because people will do their research after they’ve seen an ad. Here it’s also important to define what your buyer persona is. Who is buying your product? Who are you targeting for your ads? If you are targeting the wrong group, it can ultimately be a waste of money.
3. Strategy
Define the goals you would like to achieve through these ads. Is this ad for brand awareness, engagement, etc? How much are you willing to spend? Create a budget for this area of business and have a gameplan for the future.
If you need any help with these prerequisites, that’s what we’re here for. Whether it’s creating your website, content, or ads, our team can help in every one of these ares. Call now at (888) 632-4499 or fill out this form for your free consult!
