The Benefits of Promotional Giveaways on Social Media

For years, businesses have used giveaways to gain attention from followers on social media. Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers.

Social media giveaways are a powerful tool to increase your marketing. After all, we all like to win! According to Toggl, even after a promotion has ended, “three out of four people are more likely to recommend a brand who hosts contests and giveaways.”

Why Host a Giveaway

For marketers and business owners, there isn’t a better way to grow your business than a social media promotion targeted for your audience. Whether your business is small or large, a promotion will help increase engagement, establish brand awareness, and create a buzz.  

Engagement

What is engagement?

Engagement is measured by any interaction on your social media platform. Whether someone is commenting, liking, sharing, or tweeting your content, this is all considered customer engagement.

You can still be active online, but if you are not producing any content that is interesting to your audience, then people may not be engaging with your business. Creating a social media giveaway will significantly increase your audience engagement.

Brand Awareness

One of the best ways to increase your brand awareness is giving people more chances to see the brand or product. Hosting a giveaway gives the people who are not already following you the ability to hear about you from seeing people engage with an entry.

For example, if someone you know has tagged you in a promotional post to win, it creates a form of word of mouth advertising. In addition, your other friends on the social platform may see the post and also participate in the contest. Your chances of others seeing your brand increases, even if they have never seen your brand or product before.

Create a Buzz

Wondering how your giveaway can create a larger buzz? First, think about your target audience. Think about what their interests are and what will have everyone talking.

Selecting a coveted prize will help people become followers or possibly convert to a potential customer. If it’s a product people are raving about, then maybe consider using it as a giveaway. This is a great way to stand out from your competition. Get as creative as you want!

Need a little more assistance with your giveaway? We’re here to help! Give us a call at (888) 632-4499 or fill out our online consultation form to get started!