After her experience having a child with misdiagnosed health problems that ended up being environmentally related, Mindy Allen wanted to curate a universal resource to better safeguard maternal health and wellness. While Mindy had a vision for what she wanted, she needed a team that could bring her ideas to life.
While a new website was the primary project for TargetMarket, it quickly became clear that the current logo and branding did not align with Mindy’s vision. Our creative team refreshed the branding, which in turn helped dictate the design and feel of the website. In addition to designing an aesthetically pleasing website, the site had to be functional, organized, and engaging. There was an abundance of research and information that had to be featured on the site, so it was up to the TargetMarket team to find a way to make all of the information digestible.
Combining softer tones and research-driven font choice, our team adapted the logo and streamlined the branding of the organization. In order to generate the most valuable resources for each individual user, the TargetMarket team created three different quizzes for three different audiences. The results of these custom-coded quizzes generated a unique set of resources that were dependent on the user’s answers.
Ever since the launch of the website, Nesting Guide has become an established brand and has gained traction in the realm of maternal health and wellness. She has extended her reach by working with other local organizations, such as the Ronald McDonald House, and was also discovered and accepted into a Yale Accelerator program. Mindy has informed the TargetMarket team that this discovery and acceptance would not have been possible without the design and launch of the Nesting Guide website.