THE PROBLEM

The Lowcountry Autism Foundation was being held back by its outdated branding and barebones marketing strategy. Their logo was first created when the organization was founded over 15 years ago, and prior to working with TargetMarket, there had never been a set marketing plan. LAF used a grassroots fundraising approach, which limited the ability to spread the word about its foundation.

THE SOLUTION

The original LAF logo was outdated, hard to read, and didn’t lend itself to multiple formats. Our creative team refreshed, modernized, and enhanced the cohesiveness of LAF’s branding to help showcase the value and importance of the foundation’s work.

THE OUTCOME

Once the logo was revamped and re-established, we used the updated brand guide to help brand extensions of the Lowcountry Autism Foundation, such as annual events and donation campaigns. We also applied this new design to signage, merchandise, and the new website we are building. By addressing LAF’s pain points and refreshing the organization as a whole, we could equip the foundation with newfound capabilities to extend its reach and help exceed its fundraising goals.

• CLIENT: LOWCOUNTRY AUTISM FOUNDATION
• CATEGORY: NON-PROFIT ORGANIZATION

THE PROBLEM

After her experience having a child with misdiagnosed health problems that ended up being environmentally related, Mindy Allen wanted to curate a universal resource to better safeguard maternal health and wellness. While Mindy had a vision for what she wanted, she needed a team that could bring her ideas to life.

THE SOLUTION

While a new website was the primary project for TargetMarket, it quickly became clear that the current logo and branding did not align with Mindy’s vision. Our creative team refreshed the branding, which in turn helped dictate the design and feel of the website. In addition to designing an aesthetically pleasing website, the site had to be functional, organized, and engaging. There was an abundance of research and information that had to be featured on the site, so it was up to the TargetMarket team to find a way to make all of the information digestible.

THE OUTCOME

Combining softer tones and research-driven font choice, our team adapted the logo and streamlined the branding of the organization. In order to generate the most valuable resources for each individual user, the TargetMarket team created three different quizzes for three different audiences. The results of these custom-coded quizzes generated a unique set of resources that were dependent on the user’s answers.

THE PROOF

Ever since the launch of the website, Nesting Guide has become an established brand and has gained traction in the realm of maternal health and wellness. She has extended her reach by working with other local organizations, such as the Ronald McDonald House, and was also discovered and accepted into a Yale Accelerator program. Mindy has informed the TargetMarket team that this discovery and acceptance would not have been possible without the design and launch of the Nesting Guide website.

• CLIENT: NESTING GUIDE
• CATEGORY: NON-PROFIT ORGANIZATION