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Effective Fitness Training
TargetMarket crafted a bold brand identity for EFT and through digital advertising, dynamic videos, and striking print work, helped showcase their intense energy with audiences.
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Effective Fitness Training is a training program specially designed for police officers. Using their custom app, subscribers can access exercise videos, coaching, and daily workouts to achieve effective results that can improve their job performance and safety.
Effective Fitness Training approached TargetMarket to help them create a brand in alignment with their parent company, Police Posts. While there are still ties to its parent company, EFT needed the marketing resources to make them powerful enough to be a stand-alone business.
Effective Fitness Training approached us looking to establish a brand identity distinct from its sister company, Police Posts. Through our discovery process, we developed initial logo concepts that captured their mission and audience. After refining the selected direction, we delivered a finalized logo and a comprehensive branding style guide, equipping their team with the assets and consistency needed to grow the brand confidently.
The new EFT landing page (where most conversions happen to sign up for a subscription trial) had 37.97% of traffic coming from our Google ads. This page had a 55.61% increase in traffic compared to the previous period.
Website Metric Increases:
- Website Users: +45.91%
- New Users: +46.99%
In addition to a logo refresh to better align with their tough and edgy aesthetic, our design team also provided tradeshow banners and other marketing materials to make the brand more easily identifiable and impressive.
Filmed at TargetMarket's very own studio, professionally shot and edited instructional videos elevated the content on the app, leading to a higher quality product and better user experience.
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Customer Testimonial
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Paid Ad Search Metrics
+432,405
+10,353
+197
+41.20%
+98.8%
+46.99%
Paid Ad Search Metrics
+432,405
+10,353
+197
+41.20%
+98.8%
+46.99%
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