Effective
Fitness
Training
About
Effective Fitness Training is a training program specially designed for police officers. Using their custom app, subscribers can access exercise videos, coaching, and daily workouts to achieve effective results that can improve their job performance and safety.
Goal
Effective Fitness Training approached TargetMarket to help them create a brand in alignment with their parent company, Police Posts. While there are still ties to its parent company, EFT needed the marketing resources to make them powerful enough to be a stand-alone business.
Logo Concepts
Refined Concepts
Branding Style Guide
Primary logo / rough
Primary logo / 1 Color
Secondary Logo
Fonts
CMYK: 0 / 0 / 0 / 100
RGB: 0 / 0 / 0
CMYK: 73 / 67 / 64 / 76
RGB: 29 / 29 / 30
CMYK: 56 / 43 / 69 / 21
RGB: 108 / 111 / 84
CMYK: 52 / 43 / 41 / 7
RGB: 128 / 129 / 132
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 2555
The Results
The new EFT landing page (where most conversions happen to sign up for a subscription trial) had 37.97% of traffic coming from our Google ads. This page had a 55.61% increase in traffic compared to the previous period.
Website Metric Increases:
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Website Users
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New Users
Social Ad Campaign:
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Website Users
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New Users
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Sessions
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Landing Page Views
Targeted Ad Campaigns
Filmed at TargetMarket's very own RIFT Studios, professionally shot and edited instructional videos elevated the content on the app, leading to a higher wuality product and better user experience.
Google Ad Stats
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Impressions
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Clicks
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Unique Links
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Click Through Rate
Instructional Videos
Filmed at TargetMarket’s very own RIFT Studios, professionally shot and edited instructional videos elevated the content on the app, leading to a higher quality product and better user experience.
Banner Designs
In addition to a logo refresh to better align with their tough and edgy aesthetic, our design team also provided tradeshow banners and other marketing materials to make the brand more easily identifiable and impressive.
Merchandise
Sweat towels, water bottles, and other useful items in the fitness realm are all perfect examples of merchandise that can extend the reach of the business and showcase this new rebrand.
