Start 2024 off on the right foot by focusing on your digital marketing strategy. With the start of each new year comes new best practices for the digital marketing sphere. There are many different aspects to focus on, such as social media, video content, and paid advertising. Whether you’re looking to pinpoint one area or all of them combined, our team at TargetMarket is here to give you our top digital marketing recommendations for 2024. 

Digital Marketing Recommendations for 2024:

As our team navigates through staying up to date with digital marketing trends, our first step is to look back on the biggest takeaways from the previous year. When making our predictions for top 2024 trends, we’re taking with us what was successful in the past year and evolving them to keep up with the ever-changing digital marketing world. In this blog, we’re highlighting some of the top services we offer at TargetMarket and what our senior team members would recommend to set your digital marketing strategy apart. 

1. Social Media Marketing Recommendations:

Social media trends are changing constantly; therefore, what we recommend at the beginning of the year may no longer hold true as the year goes on. With that being said, one of our top recommendations is to analyze and adjust your social media strategy monthly to determine better what works for your audience. 

In addition, some general best practices to base your strategy around are to create interactive content, utilize short-form videos, and establish trust with your audience. Social media platforms based on short-form video content, like TikTok, are now integrating Google Search into their own in-app search results. Therefore, social media platforms will continue to be popular search engines. If you can anticipate content your followers will search for while also generating trustworthy content, you will see a massive rise in your social media engagement. Keep your content short and to the point to captivate your followers while also giving them the answers they’re searching for. 

2. Video Content Recommendations:

Video content is an absolute must-have as you build your digital marketing strategy for the year. Last year solidified the popularity of short-form video content with the continued popularity of TikTok and the explosion of Instagram Reels. In 2024, we don’t anticipate that changing anytime soon. However, we do predict a rise in “silent scrolling.” Video captions will be a strong trend for 2024. Whether you’re scrolling social media in the back of an Uber, sitting in a waiting room, or you’ve forgotten your headphones, adding captions will allow your audience to consume content anytime or anywhere. In addition, your content will be inclusive to the hearing impaired. Adapting to your audience’s needs will always remain a top strategy for digital marketing.  

Authenticity and user-generated content remain a top form of video content as well. Keep that in mind when brainstorming what videos to film for your brand. 

3. Paid Advertising Recommendations:

In 2023, we witnessed the change from Universal Analytics to Google Analytics 4 (GA4).To ensure you’re getting the most out of your Google advertising, you’ll want to make sure that GA4 is properly linked to your Google Analytics account. GA4 seamlessly integrates into your Google Analytics account, as the two go hand-in-hand. If you’ve yet to set up your GA4 account, this is another must-do for 2024. 

In addition to Google advertising, one of our top recommendations for paid ads in 2024 is search advertising on social media. As mentioned earlier, social media platforms are doubling as search engines now. Boost your brand awareness and reach by expanding your paid advertisements into social media this year. 

Contact our T(ea)M

If you’re looking for more recommendations on how to take your digital marketing to the next level this year, our team at TargetMarket is here to assist you. Contact us today to learn more.

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