Meet

Our

Team

Nick
Nydegger

Founder, CEO

Nick
Nydegger

Founder, CEO

Nick is TargetMarket’s founder and CEO. Raised in Tampa, FL, Nick graduated from the University of Florida and afterward moved west to work in marketing for Fox in Los Angeles (Fun Fact: Nagatomi Plaza from Die Hard).

In 2007, longing to return to the East Coast, Nick relocated to Charleston to run a print and trade show marketing company. The economic turmoil of 2008-2009 forced a shift in marketing spending to digital, and in 2010 TargetMarket was born.

Over the past 10 years, Nick has worked to grow TargetMarket as a premier digital marketing agency in the Southeast. He enjoys running the agency but equally enjoys community involvement, serving on Rotary International and as a board member for the Summerville Family YMCA.

When not on the clock, Nick enjoys spending time on the golf course, listening to live music, or at home with his wife and two children.

Jackie
Foster

Director of Operations

Jackie
Foster

Director of Operations

Jackie has more than 8 years of experience in the marketing industry, with a passion for digital marketing, account management, and business development.

She holds a bachelor of arts degree in public relations from the University of South Carolina School of Journalism and Mass Communications. After which, she worked for New York-based digital agency, 360i, on accounts under the NBCUniversal portfolio, including USA Network, Bravo Network, and Oxygen Network.

Upon returning to the Lowcountry in early 2018, she worked as an Account Manager and later as Director of Accounts for Digico Agency. She then developed integrated communications plans to increase revenue and member retention for the Daniel Island Club before joining the TargetMarket team in 2020 as their Director of Business Development. Speaking to clients about their business goals and developing strategic marketing plans to help achieve them is one of the many reasons she loves what she does.

Jackie serves on the Board of the Lowcountry Autism Festival and volunteers with the Be a Mentor organization. Some of Jackie’s favorite activities include going to concerts, cooking, and spending as much time at the beach as possible. She is lucky to live close to her sister and spends lots of time with her family for suppers, watching SNL reruns, and spoiling her adorable niece.

Patrick
Brickman

Creative Director

Patrick
Brickman

Creative Director

Patrick is an award-winning graphic designer, photographer, and illustrator. He is a multi-faceted talent who pours his creativity, art direction, and experience into each project he works on.

Originally from Cleveland, Ohio, he holds a bachelor of fine arts degree in visual communication and design from Kent State University. As a senior, he received The Norman Rockwell Scholarship at Stockbridge Award from the esteemed Society of Illustrators in New York.

Patrick worked at a creative marketing studio and an agricultural publication company in Ohio before moving to South Carolina in 2011 to become the Art Director at Charleston Home + Design Magazine. He has photographed local Charleston celebrities as well as thousands of stunning homes throughout the Lowcountry.

When Patrick is off the clock, he enjoys spending time with his wife, two daughters, and dog, swimming, playing board games, and going on family trips. He also enjoys playing soccer, drawing, painting, and collecting music.

Chris
Hanclosky

Director of Video Services

Chris
Hanclosky

Director of Video Services

Christopher Hanclosky is an award-winning photo and video director. His background ranges from camera operation for ESPN and other national sports networks, covering newsworthy events as a photojournalist, documentary filming and editing, and producing marketing and advertising content for large corporations, small businesses, or anything in between.

He holds a degree in visual communications from the University of South Carolina and received the Distinguished Alumni Award from the Journalism School in 2017.

When he can squeeze in some free time, he enjoys going to the beach with the family, attending outdoor activities and events, and watching sports and films.

Roshni
Vasudevan

Senior Graphic Designer

Roshni
Vasudevan

Senior Graphic Designer

Roshni is a graphic design major from The Academy of Art University, San Francisco. The majority of her work focuses on designing visual systems, UI/UX, editorial design, branding, illustrations, and video editing.

She has a zeal for creating designs that can contribute to changing people’s lives and making the world a better place. She loves taking on problem-solving challenges. Understanding human-centered behavior is a powerful method for her to unleash more creative possibilities and produce more effective design solutions.

Before getting an MA degree in Graphic Design, she earned a BA degree in Fashion Design (United Kingdom) and an Advanced Diploma in Fashion Marketing and Merchandising (Singapore). The idea of combining graphical prints and fashion intrigues her very much.

She loves coffee and is a big-time foodie.

Ashley
Dority

Certified Paid Ad & SEO Specialist

Ashley
Dority

Certified Paid Ad & SEO Specialist

What interests Ashley the most about Digital Marketing is that there isn’t a one-size-fits-all solution; it’s a dynamic industry that’s constantly evolving and requires getting to know each client to build a tailored strategy. When Ashley graduated from Clemson University in 2015 with a B.S. in Marketing and Duke University in 2017 with a Masters of Management Studies, she first started her career as a Marketing Generalist at a mid-size agency in Boston, MA. Here, she learned the ins and outs of a variety of marketing tactics, but after 3.5 years, she realized that Paid Search, LinkedIn, and Paid Social are where she has the most interest because she can help clients not only create a strategy but also develop short-hand content. Joining the TargetMarket team as a Certified Paid Ad & SEO Specialist has been a dream come true because she can dive deeper into the paid side of marketing while helping clients on a daily basis.

When she isn’t reading up on the latest Google, LinkedIn, and Paid Social best practices, Ashley loves spending time with family in New England and SC, being on the water, watching Clemson football, cooking, and playing with her puppy.

Abbay
McCandless

Senior Account Manager

Abbay
McCandless

Senior Account Manager

After completing an internship in content marketing and web design, Abbay knew that digital marketing was the career path for her. She graduated from the College of Charleston with a degree in English in 2016 and was eager to find a career where she could put her writing and creativity to the test. Now having worked in digital marketing for four years, Abbay loves the fact that every day is truly unique, and each account requires personalized solutions. This is due to the dynamic nature of the digital world and the various industries she gets to work with.

Considering the culinary town that Charleston is, and the fact that her husband is a local chef, it’s not surprising that a significant amount of her free time is spent eating and trying new restaurants. To balance out the eating, you can also find her on the move with her two rescue dogs, Kirby and Pearl.

Ashleigh
Daniel

Project Manager

Ashleigh
Daniel

Project Manager

Originally from Columbia, SC, Ashleigh fell in love with Charleston while attending the College of Charleston, earning her degree in Psychology in May 2019.

As a Project Manager, she loves getting to know clients and bringing their goals and ideas to life. It excites her to see a website project or campaign go to fruition because of all the hard work the team has put into it and what it means to the client.

Outside work, she enjoys spending time on Sullivans Island with friends, running in Mount Pleasant, volunteering with Be a Mentor, and exploring everything Charleston offers. Back home, she spends time with her South Carolina Gamecock supporting family and her cockapoo Sammy.

Jackie
Rupp

Account Manager

Jackie
Rupp

Account Manager

Jackie graduated from the College of Charleston in 2018 with a B.A. in Communication and a minor in Marketing. She worked as a digital marketing associate for three years before joining the TargetMarket team. Her goal was to land a role with a talented and creative agency to further showcase her love for marketing. What she loves most about working in this industry is the constant changing trends. She has a passion for social media and watching a client’s goal become a reality.

Originally from CT, it was an easy decision to remain in the warm weather after graduation. When she’s out of the office, you can find her taking advantage of Charleston’s culinary and social scene with her friends, cheering on the New England Patriots, or binge-watching Netflix with her cat, Louie.

Natalie
Preston

Junior Account Manager

Natalie
Preston

Junior Account Manager

Originally from Tampa, FL, Natalie decided to try her luck at a new east coast city by moving to Charleston. She graduated from the University of Florida with a B.S. in Public Relations. While attending UF, Natalie fell in love with content marketing and social media management.

As a Junior Account Manager, she loves creating content and getting to know the clients she is developing it for. Those relationships make the work that much more meaningful. With so many words to choose from, choosing the right ones for the right people is the most interesting part of the job.

When she is not working, Natalie explores her new home in Charleston with her Mini Australian Shepherd, Teddy. As a Florida girl at heart, she will be sticking to “Go Gators!” when college football comes around.

Danielle
Boucher

Junior Content Marketing Specialist

Danielle
Boucher

Junior Content Marketing Specialist

Originally from Hampton, NH, Danielle aspired to move to Charleston since she was in high school. She graduated from Endicott College in 2021 with a B.S. in Marketing Communications and Advertising and a minor in Business Administration. After spending a year in her hometown post-grad, the opportunity presented itself to move south, and she took it and ran!

Joining the TargetMarket team has been a dream come true because working for an agency allows Danielle to do her two favorite things— learn and create! She believes writing is ever-gratifying because someone, somewhere, can read what she wrote and appreciates, connects, and resonates with the words before them.

In her downtime, you can find Danielle at the beach, the gym, or spending time with her friends and kitten, Evy.

Robert
Zaleski

Photographer, Videographer

Robert
Zaleski

Photographer, Videographer

Robert has extensive experience as a creative director, commercial photographer, and video producer, creating work for national brands and agencies. He’s also won numerous awards for his work in publishing and is excited to work alongside the team at TargetMarket.

Nicole
Zaleski

Producer, Director

Nicole
Zaleski

Producer, Director

Nicole handles all pre-production logistics and necessary details surrounding a shoot—from scouting locations to sourcing talent and tackling everything in between. She is an integral part of the production process and is thrilled to work alongside the team at TargetMarket.

James
Wilson

Director of Print Production

James
Wilson

Director of Print Production

James is a Tennessee native who moved to Charleston in 2018 to join the TargetMarket team. He went to the University of Tennessee. During his time in school, he helped his father grow a printing company from the ground up, learning the ins and outs of design and production. Primarily focusing on screen printing apparel and then transitioning into embroidery and vinyl.

James is known for being a jack of all trades, having been raised under the mentality of “we can probably do that ourselves.”

Starting at TargetMarket, he began primarily creating trade show graphics and, with time, has expanded his capabilities to handle almost all aspects of traditional print. You’ll often find him wrapping a vehicle at our Summerville print warehouse.

Outside of work, James enjoys spending time with his wife and one-year-old son Oliver, working on a remodeling project, reading, playing the occasional round of valorant, or cooking with his masterchef wife.

Lindsey
Mathias

Wrap Technician

Lindsey
Mathias

Wrap Technician

Lindsey is a wrap technician for TargetMarket, she joined the team in 2021. She’s been working in the vinyl field for 8 years and loves what she does. She loves comedy and the Pittsburgh Penguins. Her dream project is to wrap an airplane or helicopter. While she loves large installs, she’ll also be found wrapping unconventional items like car rims, baseball bats, helmets, or pretty much anything vinyl will stick to.

She frequently says, “Friends don’t let friends paint cars, that’s what vinyl is for.”

On a day off, you will most likely find Lindsey at an improv show or home with her husband, Brian, and their three cats. You can always spot her car because it has a unicorn cat eating a donut on the hood.

Danielle
Davis

Administrative Assistant

Danielle
Davis

Administrative Assistant

Dani is a Charleston local who graduated in 2022 from the College of Charleston with a B.S. in Marketing. While in college, she had the opportunity to work in the nonprofit sector as well as in event planning. Taking on a variety of roles throughout her time at CofC allowed her to explore her passion for digital marketing.

With a desire to help others, Dani loves her role as an Administrative Assistant because it allows her to work alongside the entire TeaM for projects. She loves the fast-paced environment and knows that every day brings new potential for connections and growth.

When Dani is not working at one of the TM locations, she can be found running the streets of Charleston, trying new foods, or spending time with loved ones. Being so close to home means she can visit her family often, and she loves that they are just a bridge away!

Matt Popielewski

Account Executive

Matt Popielewski

Account Executive

Matt is a Chicago native who graduated from the University of Iowa in 2017. He has a love for sales and has over 5 years of experience selling in the logistics, SaaS, influencer marketing, and consultative marketing industries. He recently joined TargetMarket and is excited to help the team continue to grow and bring on new clients. He is energetic, outgoing, and always willing to chat on any topic.

In his free time, Matt enjoys spending time with his family and friends at Wrigley Field, exercising along the lakefront, golfing, and trying out new restaurants in Chicago. He considers himself lucky to have almost all of his loved ones live nearby and is grateful he gets to spend time with them frequently.

Team Characteristics

Our team consists of dynamic professionals with unique specialties who come together to create our full-service agency. We are award-winning photographers, savvy social media experts, talented creatives, experienced coders, resourceful digital advertising pros, and so much more.

Join Our Team

Click the link below to see if we have any openings at this time.