As the new year approaches and we reflect on past marketing trends, it’s that time of year again to predict what’s coming in 2024. Over the past year, we watched the digital marketing landscape constantly change and evolve, and we’re sure the next year will be no different. As we’ve experienced the trends of 2023, in the upcoming year, we’ll see some of those trends continue to roll out while others will fade away. Keep reading to see what we predict the top digital marketing trends for 2024 will be. 

Top Digital Marketing Trends for 2024:

1. Increased Short-Form Video Content:

Video content has been a dominant force in digital marketing, and its reign is set to continue in 2024. Specifically, short-form videos, live streaming, and interactive video content will be critical components of successful marketing strategies. With the popularity of platforms like TikTok and Instagram Reels, investing in creating visually compelling and shareable video content will help increase brand visibility and captivate your audience. 

While YouTube remains the second largest search engine in the world, we’ve still yet to see massive success with short-form content from them. YouTube introduced YouTube Shorts in 2020, and even though Google reported an estimated 50 billion views a day, it’s still only a fraction of the views recorded from Reels and TikTok. However, with the data regulation concerns around TikTok, a rise in YouTube Shorts is undoubtedly a trend to watch in 2024. 

2. Social Commerce Integration:

Social media platforms will continue to evolve into more than just spaces for connecting with friends; we predict there will be a rise in social commerce, with platforms integrating seamless shopping experiences. It’s clear that influencer marketing and social commerce go hand-in-hand. Therefore, adding e-commerce capabilities to content already designed to influence consumers will make purchasing that much easier. For example, the recent addition of TikTok Shop has already found that 55% of users have used the shop to make a purchase after seeing a brand or product on the platform. From in-app purchases to social media-driven marketplaces, brands will capitalize on the purchasing power of their social media audience.

3. Targeting “Nano-Influencers”

A “nano-influencer” is someone with followers ranging from 1,000-10,000 people on a social media platform. In theme with the phrase “people follow people,” these smaller influencers are more likely to connect and build a relationship with their audience than those with millions of followers. Studies have found that these “nano-influencers” generate more than double the engagement of macro-influencers. While macro-influencers are still beneficial for reaching a larger audience, nano-influencers provide relatability and establish trust, which in turn boosts their purchasing power. In addition, they have a lower price point compared to massive influencers, allowing you to spread out your influencer marketing budget further. 

4. Boost In User-Generated Content

With the rise of “nano-influencers” and the influx of shared content from customers, user-generated content is more vital than ever. As a brand, encouraging followers to share their related content and interacting with them will help establish a sense of community with your followers. In addition, watching a brand reward user-generated content will motivate your followers to keep sharing and posting content. User-generated content will remain a top trend year after year because sharing unique content from your audience will never lose value. 

5. Google My Business Strategies

Now that we’re almost in 2024, having an inaccurate business listing is simply unacceptable. Optimizing your Google My Business page is an essential tool for establishing trust and credibility among your brand. Keeping your business listing up-to-date and accurate will help you attract new leads while keeping your current customers informed. Google My Business can also coincide with your Google Ad and SEO strategies. This is a simple yet essential step to boost your marketing efforts next year. 

6. Continued Use of AI

Artificial intelligence (AI) certainly made its presence known in 2023, and you shouldn’t expect to see it disappear anytime soon. Although AI may not be everyone’s favorite, with all the new technology centered around AI-generated content, AI will continue to enter the digital marketing sphere in 2024. 

Contact our T(ea)M

One thing for sure is that the world of digital marketing is constantly changing. Staying on top of trends and utilizing them to your benefit will be a game-changer for your 2024 marketing strategy. If you’re looking for assistance in bringing your marketing strategy to life, consult with our team at TargetMarket today.

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