The years move fast, but social media moves faster. Staying informed on social media marketing trends is crucial for brands to boost engagement, reach, and conversion rates while simultaneously building customer loyalty and a unique brand impression. Here at TargetMarket, we know a thing or two about staying up to date with the latest social media marketing trends. Check out the projected trends for 2023!

Augmented Reality (AR)

Augmented reality is a subsection of artificial intelligence and is predicted to become mainstream in the coming years. Not only does it allow your brand to improve its promotion and advertising efforts, but it also reinvents how consumers share, communicate, and create content on various social platforms. Some benefits of AR in social media marketing include

  • ‘Try’ before you buy
  • Immersive experiences 
  • Branded filters
  • Content sharing

With the benefits of augmented reality being so great and adaptation so easy, the number of mobile AR users is expected to reach 1.4 billion in 2023. 


Influencer marketing is not a new phenomenon. Big brands such as Dunkin’ will collaborate with influencers that boast millions of followers to increase sales. However, in 2023 micro-influencers are expected to lead to great success compared to celebrity endorsements. Although micro-influencers have smaller audiences, they often have higher engagement rates and a lower price point. For your social media marketing in 2023, partnering with several smaller influencers with niche communities may result in a better return on investment.

Short Form Videos

It’s no secret that video is king. Unlike static images, video offers a landscape to express creativity in such a crowded space. As 2023 approaches, audiences continue to consume more and more short-form video content. Is this due to our depleting attention spans? Maybe. Regardless, video is here to stay. Apps like Tik Tok have proven consumers appetite for short-form videos, which expanded to other platforms such as Instagram reels and YouTube shorts. Short-form videos can be a great addition to your social media marketing strategy in 2023. If you don’t know where to start, TargetMarket has you covered.

Social Audio

Social media platforms such as Facebook are entering the market early with an audio creation tool that will allow users to create “Soundbites.” According to Facebook, Soundbites are creative, short-form audio clips for capturing anecdotes, jokes, moments of inspiration, and more. In addition to Soundbites, Facebook is adding a podcast feature and live audio rooms in Facebook and Messenger. Facebook is not the only one jumping on the social audio bandwagon. Twitter also has voice tweets and Twitter spaces, while LinkedIn has Audio Events.

UTM Codes

UTM (Urchin Tracking Module) codes are used to track and measure the effectiveness of digital marketing campaigns, including those on social media. Hootsuite outlines the three main benefits of UTM tags, including

  • Track the value of social marketing programs and campaigns to measure ROI
  • Provide precise data about conversion rates and traffic sources
  • Allow you to test on individual posts in an A/B testing style

UTM codes are pieces of code that get added to URLs and are among the most accurate way to measure and prove the value of your social media efforts, refine your social media marketing strategy, and track influencer marketing results. 

Social media is perpetually changing, so if you’re having trouble keeping up with the latest updates, TargetMarket is here to help. Our team specializes in full-service social media marketing and management, including paid social media advertising. Get in touch with us to learn more about how targeted digital advertising campaigns can help increase the quantity and quality of your content while giving your business a competitive edge.

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