It’s no secret that the marketing industry is driven by content. However, creating new content daily can be challenging and sometimes unrealistic with everyone’s busy schedules. Finding a way to repurpose marketing content will give you opportunities to showcase your hard work in various ways while also alleviating your workload.

Mastering this process can improve your reach and engagement while preventing content burnout. There are various ways to repurpose marketing content. Learn more about this marketing method, including which content types are best to repurpose and the best methods to do so. 

What is Repurposing Content?

Repurposing content, or recycling content, is defined as “reusing all or elements of existing content in order to expand that content’s reach.” It’s a method to transform content into a different medium or format for your followers to consume. It sounds like a simple concept, but it has to be executed correctly. For example, reposting the same content with a different caption on social media is not considered repurposed; it is only considered repetitive. There has to be a transformative element of the content involved. 

How to Repurpose Marketing Content

A commonly asked question is which type of content is best to repurpose. When determining this answer, look back on past metrics to see which types of content performed best. Having this information will establish which platforms you want to repurpose content for and which keywords or topics gained the most traffic. Evergreen content is most commonly used for repurposing. Trending topics or news articles may lose value and become less relevant if you attempt to recycle them at a later time. 

Reusing blog content is an excellent place to begin. Blogs are a popular source for recycling content because they are typically lengthy and offer a lot of material to work with. Videos also provide many options for repurposing content. The longer they are, the more likely they can be split into separate snippets for promotional purposes. Using visual representations and dividing up content are two of the most effective ways to repurpose.

Examples of Repurposing Content:

There are many examples of how to repurpose marketing content. Whether you have existing content or are just starting, here are some ideas for you:

  1. Make a video or podcast out of a blog post.
  2. Turn a blog into an infographic. 
  3. Promote your blog through an Instagram photo.
  4. Create graphics that highlight key quotes from written content.
  5. Edit smaller snippets of videos for Tik Tok and Instagram Reels.
  6. Transcribe videos into blog posts.
  7. Repost user-generated content.
  8. Update outdated content.

Benefits of Repurposed Marketing Content

There are many benefits to repurposing marketing content. One of the most appealing is that you can devote more energy to one thing rather than splitting your attention among multiple tasks. Before you begin, have the goal of repurposing your work in mind. This way, the content created can be easily reused or transformed after the fact. 

Another key benefit is that you won’t have to scramble to find new concepts or ideas constantly. Taking an existing blog post and repurposing it into a video or podcast allows you to promote content further in a fresh, new manner. Also, you can increase your content’s reach by sharing it with a potentially different audience than before.

Get In Touch With Us

Knowing how to repurpose marketing content is an effective tool for elevating your brand’s reach and awareness. If you’re looking to learn more about content creation and the importance of repurposing, our team at TargetMarket is here to help you reach your marketing goals. Contact us today!

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