Nick Nydegger

Founder, CEO

Nick Nydegger

Founder, CEO

Nick is TargetMarket’s founder and CEO. Raised in Tampa, FL, Nick graduated from the University of Florida and afterwards moved west to work in marketing for Fox in Los Angeles (Fun Fact: Nagatomi Plaza from Die Hard).

In 2007, longing to return to the East Coast, Nick relocated to Charleston to run a print and trade show marketing company. The economic turmoil of 2008-2009 forced a shift in marketing spending to digital, and in 2010 TargetMarket was born.

Over the past 10 years, Nick has worked to grow TargetMarket to be a premier digital marketing agency in the Southeast. He enjoys running the agency, but equally enjoys community involvement, serving on Rotary International and as Board Chairman for the Summerville Family YMCA.

When not on the clock, Nick enjoys spending time on the golf course, listening to live music, or at home with his wife and two children.

 

App You Can’t Live Without: LivePhish. It’s the closest I can get to live music during a pandemic.

Favorite Binge Watch: With two young children and a business, binge watching is whatever the kids agree on. These days it’s The Greatest Showman on repeat.

Favorite Sports Team: Tampa Bay Rays! Nothing like a small market, no budget team sticking it to the Yankees year after year.

Jenn Steere

VP of Operations

Jenn Steere

VP of Operations

Jenn has spent 10 years in the digital marketing space, with a background in affiliate marketing, online merchandising, email marketing, content development, management, and operations.

She has worked with various brands and companies, ranging from smartphones to outdoor patio furniture. Since coming to the agency side as the Director of Operations, she’s grown an affinity for defining the TargetMarket culture and employee growth. She also enjoys client onboarding and helping to give clients an idea of what they can expect while working with the TargetMarket team.

She is a Marketing Communications graduate of Mary Baldwin University (go fighting squirrels!) in Staunton, Virginia. After an 8 year stint of dealing with DC traffic, she happily moved to Charleston when her husband took a promotion in the Holy City.

She loves the beach and has been told on several occasions that she has saltwater running through her veins. She is also a little obsessed with animals; puppies and kittens will stop her dead in her tracks, and she is in love with her adorably vocal tuxedo cat, Chloe, and her Boston terrier puppy, Ellie.

 

Favorite App: Chick-fil-A – because who doesn’t love getting points for free food!

Favorite Binge Watch: Bears, Beets, Battlestar Galactica…The Office! And you can bet I signed the petition to keep this on Netflix. 😉

Random Fact about Yourself: I was raised listening to ghost stories from my Grandparents. They would tell me about ghosts they had seen in and around their home. It was terrifying and exciting, all the same. As a result, I love a good ghost story and love to check out local haunts and ghost tours around Charleston.

Apple or Android: Definitely Apple! I love how seamless it is to move between my Apple devices and face-timing with my nieces and nephews.

Jenny Murrie

Director of
Client Success

Jenny Murrie

Director of Client Success

Jenny started her career as a Media Planner and Buyer at Fahlgren (now Fahlgren Mortine) in Atlanta working on local market McDonald’s co-ops and Kroger Grocery Stores. She quickly learned she enjoyed partnering with clients on their strategy and planning more than the buying aspect of the work. She moved from Fahlgren to Ogilvy & Mather as a Media Planner to work on the Krystal fast food account and later Food Lion before relocating to Dallas, TX.

Jenny spent 3 years in Dallas working at Carat USA as an Account Supervisor on RadioShack. Primarily responsible for planning the RadioShack National Television Budget. She then returned to Atlanta to work at MindShare USA on Orkin Pest Control.

After having her first daughter, Jenny and her husband, Justin, relocated to Charleston where she formed a partnership with two friends also in marketing to offer website development, blogging, and social media management to small businesses. It was a great way to stay in advertising and marketing and be able to spend more time with her young daughters.

In 2017, Jenny joined the TargetMarket team and is our Director of Client Success. She thrives on building client relationships and supporting the account team. Learning about a client’s goals and then finding the best combination of services to help them grow their business and brand is one her favorite parts of what she does.

 

Favorite Binge Watch: Anything I can get my husband or teenage daughters to watch with me. Currently that is The Queen’s Gambit and Umbrella Academy!

Apple or Android: Android

Favorite Sports Team: I went to the University of Georgia, so of course…Go Bulldogs!

Enneagram Type: 3 (The Achiever)

Cary Saineghi

Director of
Project Management

Cary Saineghi

Director of Project Management

Cary has 10 years of collective marketing experience in an agency setting dating back to a college internship her senior year. For 8 of these years, she specialized in digital marketing for the healthcare industry helping develop and bring clients’ visions to life. She took two years off to teach elementary school, only to realize she missed her prior creative and strategy-driven role.

She grew up playing competitive basketball (and every other sport) which taught her to collaborate with a team, strategize, and that never giving up is the key to success and results. She credits her kids with having taught her the importance of patience and managing expectations. All traits she uses as our Director of Project Management.

When she’s not working, Cary flexes her creative muscle as a photographer. But mostly, you can find her playing chauffeur to her four kids or working on house projects alongside her husband.

 

App You Can’t Live Without: Facebook— because it allows me to easily share moments of our kids growing up with my family, none of which live local to us!

Favorite Sports Team: Die Hard NY GIANTS fan, go big blue!

Android or Apple: Android

Chris Hanclosky

Director of
Video Services

Chris Hanclosky

Director of Video Services

Christopher Hanclosky is an award-winning photo and video director. His background ranges from camera operation for ESPN and other national sports networks, covering newsworthy events as a photojournalist, documentary filming and editing, and producing marketing and advertising content for large corporations, small businesses or anything in between.

He holds a degree in visual communications from the University of South Carolina and received the Distinguished Alumni Award from the Journalism School in 2017.

When he can squeeze in some free time, he enjoys going to the beach with the family, attending outdoor activities and events, and watching sports and films.

 

App You Can’t Live Without: Spotify App is used daily and would really hate to go back to CDs if it ever went away!

Random Fact About Yourself: I have interviewed/filmed four past or current Presidents…and I also very much enjoy a Twizzler Pull n’ Peel.

Favorite Sports Team: Although I have spent the majority of my life in the South, my sports roots and allegiance lie deep in Pittsburgh—Black and Gold Doesn’t Fold!

Last Book You Read: Appetites: A Cookbook by Anthony Bourdain and Tiger Woods by Jeff Benedict—One was for masterful nourishment the other for extreme determination…still working on both.

Jackie Foster

Director of
Business Development

Jackie Foster

Director of Business Development

Jackie has more than 6 years of experience in the marketing industry, with a passion for digital marketing, account management and business development.

She holds a bachelor of arts degree in public relations from the University of South Carolina School of Journalism and Mass Communications. After which, she worked for New York-based digital agency, 360i, on accounts under the NBCUniversal portfolio, including USA Network, Bravo Network and Oxygen Network.

Upon returning to the Lowcountry in early 2018, she worked as an account manager and later director of accounts for Digico Agency. She then developed integrated communications plans to increase revenue and member retention for the Daniel Island Club as their marketing supervisor before joining the TargetMarket team in 2020 as their Director of Business Development. Speaking to clients about their business goals and developing strategic marketing plans to help achieve those goals is one of the many reasons she loves what she does.

In her free time, Jackie enjoys going to concerts, trying new restaurants and spending as much time at the beach as possible. She is lucky to live close to her sister and spends lots of time with her family for suppers, watching SNL reruns and spoiling her adorable niece.

 

Random Fact About Yourself: I have a black belt in karate and practiced karate for about 7 years. I have some pretty embarrassing photos from those years if anyone ever questions me!

Favorite Binge Watch: I will never get tired of Gilmore Girls, and I have seen every episode countless times. I grew up watching Golden Girls with my sisters and have an homage to them on my office desk. I’m also a self-proclaimed Bravoholic, and my newest show obsession is Schitt’s Creek!

Favorite Sports Team: Although they don’t make it easy to do most of the time, I will always cheer for my Gamecocks!

Enneagram Type: 3–The Achiever (The Success-Oriented, Pragmatic Type: Adaptive, Excelling, Driven). I have also scored high for Type 7–The Enthusiast (The Busy, Fun-Loving Type: Spontaneous, Versatile, Distractible). I like to think I have a few of the good qualities of both 😉

Ashley McGee

Director of
MARKETING

Ashley McGee

Director of MARKETING

Ashley has more than a decade of experience in the marketing and publishing industries, having helped grow non-profits organizations, corporations and small businesses along the way.

She holds a bachelor of arts degree in public relations from the University of South Carolina School of Journalism and Mass Communications. While pursuing her degree, she interned and later worked full-time for multiple Chick-fil-A franchise locations where she was responsible for social media management, event planning, community relations and media relations.

She joined the TargetMarket team in 2018 as Content and Social Media Manager. In her current role as Director of Marketing, she manages the agency’s online presence but still enjoys collaborating with the team on how to best serve our clients.

A recovering workaholic, Ashley spends her free time as a freelance writer. Her work has been featured in several local and national publications. When she isn’t chasing around her two young kids, you can find her in the woods hunting or on the water fishing.

 

App You Can’t Live Without: Harris Teeter—I started ordering groceries online and using curbside pickup 3 years ago and can barely remember life without it!

Favorite Binge Watch: Gilmore Girls! I love it so much that I named my daughter after the main character.

Favorite Sports Team: Go Gamecocks! I’m a big sports fan in general. Sportscenter is the last thing I watch before I go to sleep each night.

Last Book You Read: Rage by Bob Woodward. In the same way people have favorite celebrities, I have favorite journalists and Bob Woodward tops the list. His work is one of the reasons I originally declared a print journalism major when I went to college. The stark reality of limited future job opportunities led me to later change.

James Wilson

Director of
Print Production

James Wilson

Director of Print Production

James is from a super small town in Tennessee called Winfield, he went to the University of Tennessee while working for his family’s printing company. In 2017, he moved to Charleston and started working for TargetMarket shortly after.

In his free time, James enjoys video games and playing with his plant-hating rescue cat Calliope. He’s currently addicted to Valorant but doesn’t want to talk about his rank.

 

Social Site You’re Most Addicted To: I’m always on Reddit, either for the memes or cat pics.

Random Fact About Yourself: My crowning moment in life was achieving grandmaster status in Starcraft 2, which is a ranking of the top 200 active players.

Apple or Android: I’ve been an Apple fanboy my whole life, so much that I’ve bought and lost three pairs of AirPods. Are facepalm emojis allowed? If so, a couple would be nice here.

Last book you read: Ready Player Two, which compared to RPO was a pretty big disappointment.

Amanda Snyder

Senior
Graphic Designer

Amanda Snyder

Senior Graphic Designer

Graphic Designer Amanda Snyder holds a Bachelor of Fine Arts from The University of Akron. Although her name “Amanda Mae” might sound like she was born and bred a Southern gal, she actually hails from the heart of the Rust Belt in Akron, Ohio. She attributes her hardworking and driven nature to this fact. She relocated to Charleston after college to begin her career in the sunshine.

In her free time, she enjoys snuggling up with her black cat Nya while reading a good book, going on adventures (even if they’re local), and pretending she knows anything about fashion by faithfully watching Project Runway. If she could have dinner with anyone, it would be with her late Grandma Betty who had a fantastic sense of humor and was so sweet. Alice in Wonderland is Amanda’s favorite movie, and she has a vintage collection of the Lewis Carroll novel.

 

Last Book You Read: The Rules of Magic by Alice Hoffman. This book is the prequel to Practical Magic (yes, the book based on the Nicole Kidman and Sandra Bullock movie)

Enneagram Type: Enneagram 1w2 (The Activist)
This personality tends to be aware of the needs of others, passionately follow what they believe to be right, make principled and ethical choices, and advocate for social change and justice.

Spotify Station Guilty Pleasure: Millennial Prom — I’m not saying it’s quality, but it is fun and sometimes that’s enough.

Favorite Podcasts: Crime Junkie and Jensen and Holes: The Murder Squad. Not only are they both beautifully told, but they help to solve crimes which is amazing.

Cory Carpenter

Senior
Developer

Cory Carpenter

Senior Developer

Having always had an interest in computers, Cory graduated from the College of Charleston with a bachelor’s degree in computer science. However, soon after finishing his degree, he realized he wouldn’t be satisfied with simply being the programmer behind the scenes of any given project. He began teaching himself the basics of front-end web development to learn all the tools that were skipped over in school. He greatly enjoys constructing clean, user-friendly websites that not only function well but also look fantastic. He values attention to detail, and lives by the notion of quality over quantity.

During college, he got the chance to study abroad in Hirakata, Japan which was conveniently located between Kyoto and Osaka, two of the most popular tourist destinations. While not fluent in Japanese, he loves brushing up on his language skills when there is an opportunity to.

Cory has a love for helping others and strives to deliver truly satisfying experiences for clients. In his free time, you can find him listening to the latest novels by fantasy author Brandon Sanderson, playing video games, taking hot baths, listening to medieval folk music on Spotify, studying foreign cultures, and cooking with his fiancée Lauren.

 

Last book you read: I recently finished Oathbringer by Brandon Sanderson. I’m currently listening to the next book in the series, Rhythm of War, which is 55 hours long!

Spotify Station Guilty Pleasure: I am quite proud of my niche Spotify listens. Maître Gims is currently my favorite foreign artist that I often play on repeat while coding. I enjoy his unique voice and style which embody a combination of pop and rap that sounds different from their American equivalents.

Favorite podcast: If I’m in the mood for a podcast, I like listening to Technical Alpha. The gaming and hot topics they discuss always intrigue me with their sense of humor.

Random fact about myself: Growing up, my dad was really into building computers and programming. I loved watching him tinker with the hardware and seeing what sorts of silly software he would come up with. However, my guilty pleasure was always taking the old computer parts out back with friends and smashing them with hammers. I swear that comes off more violent than it really was!

Camille Vlahos

Senior Account
Manager

Camille Vlahos

Senior Account Manager

Landing a career in Digital Marketing in September of 2015 was a dream come true for Camille. Having worked in public relations prior to digital marketing, she was ready for something fresh. The constant changes and surprises that social media can bring were just what she was looking for to keep her on her toes. Her passion lies in generating relatable content and creating branded graphics for clients.

When she’s not behind a screen, she loves reading, organizing (and re-organizing), testing out new recipes and spending quality time with her husband Alex and pups, Nelli and Remy.

 

Social Site You’re Most Addicted To: Instagram. This is the toughest though. It’s a close race between Instagram and Pinterest but I definitely spend more time on Instagram.

Spotify Station Guilty Pleasure: I’m a sucker for a throwback soundtrack, so I love the 70s Road Trip playlist and I like cooking dinner to the Le Vie En Rose playlist that features lots of Louis Armstrong and Frank Sinatra. I also love a good 2000s hip hop playlist and any Kacey Musgraves album. Quite the broad range of genres!

Random fact about yourself: I’m a certified personal stylist!

Favorite Netflix Binge: The Crown.

Kylie Parr

Senior ACCOUNT
MANAGER

Kylie Parr

Senior ACCOUNT MANAGER

Kylie started out her career as a graphic designer in the magazine world. Her background in ad design layout, graphics, advertising sales, event planning, and marketing has led her into the social media world. Working with a talented and creative design team at an agency was her dream position. As a Senior Social Media Manager, she loves to create content for clients to produce profitable, engaging results.

Kylie loves to keep up with the latest social media, home decor and fashion trends—designing, crafting and creating—all day, every day. While away from the office, you can find her giving design consultations, exploring Charleston’s new food and bev spots, spending time with her Cocker Spaniels Chloe and Oliver, or hanging out with friends on Folly Beach.

 

Favorite App: I’d say a tie between Instagram and Pinterest.

Random Fact about yourself: When I was in kindergarten, apparently I did a project on how I wanted to be a cleaning lady when I grew up. When asked, I said it was because I wanted to go inside and see people’s homes. Due to this passion for home design and decor, I spend the first half of my college career concentrating on Interior Design. During quarantine I decided to launch The Inside Scoop, where I provide home staging consultations to people living in the Charleston area. While I don’t clean their homes, I do help them redesign their space. There’s nothing better than a good before and after!

Favorite Binge: Any romantic comedies or suspense dramas. Some top addictions are: Dead to Me, Big Little Lies, The Handmaid’s Tale, Schitts Creek, Ozark, and Grace and Frankie.

Apple or Android: Apple all the way!

Maddy Lucas

Certified Paid Ad & SEO Specialist

Maddy Lucas

Certified Paid Ad & SEO Specialist

Photography, Video Production, Writing, and Animation were some of Maddy’s greatest passions while pursuing her Media Arts degree from the University of South Carolina. After graduating in December of 2015, she found a way to apply her technical knowledge for the digital arts to digital marketing. The ever-evolving digital landscape was a perfect fit for her need for continuous growth and new knowledge.

After 4 years in She decided to move to Charleston thanks to her love of the city and need to finally leave the city she’d called home her entire life and found her place at a fast-paced agency surrounded by bright and creative minds. She is overjoyed and thankful to call this city her home and cannot wait to see what the future will hold.

When she’s not creating ads or optimizing websites, Maddy enjoys spending time with her two cats, Bruce and Obi, cooking, playing video games, and taking in more plants than she probably needs.

 

Random Fact About Yourself: I grew up on a farm with chickens, miniature donkeys, and two horses.

Favorite Podcast: I love The Daily by The New York Times. It’s my morning commute podcast and keeps me up on current events.

App You Can’t Live Without: Reddit. Not only is it great for memes, but it’s a really good resource for marketers to discuss the latest updates to Google’s Algorithms, great software for optimizing campaigns & sites, and of course cat videos!

Last Book You Read: I just finished the Thrawn trilogy books! (Yes, I’m also a huge star wars nerd…Didn’t you see my Halloween costume this year?!)

Ashleigh Daniel

Project Coordinator

Ashleigh Daniel

Project Coordinator

Originally from Columbia, SC, Ashleigh fell in love with Charleston while attending the College of Charleston earning her degree in Psychology in May 2019.

As a project coordinator, she loves getting to know clients and bringing their goals and ideas to life. “It excites me to see a website project or campaign go into fruition because of all the hard work the team has put into it and what it means to the client,” she said.

Outside of work she enjoys spending time on Sullivans Island with friends, going for runs downtown and exploring everything Charleston has to offer. Back home, she spends her time with her South Carolina Gamecock supporting family and her cockapoo Sammy.

 

Random Fact about yourself: I danced in the Macy’s Thanksgiving Day parade and was on tv in high school!

Apple or Android: All things apple! You won’t find me without my apple watch, airpods, or phone. I love staying connected to friends and family constantly.

Enneagram Type: I am absolutely a 1. I love all things organization, schedules, and always striving to be at my full potential.

App You Can’t Live Without: Instagram no question! I love feeling connected to friends and family from afar.

Abbay McCandless

Account
Manager & Web Designer

Abbay McCandless

Account Manager & Web Designer

After completing an internship in Content Marketing and Web Design, Abbay knew that Digital Marketing was the career path for her. She graduated from the College of Charleston with a degree in English in 2016 and was eager to find a career where she could put her writing and creativity to the test. She loves the dynamic nature of the digital world, and the relationships she develops with her clients.

Considering the culinary town that Charleston is, and the fact that Abbay lives with her chef boyfriend, it’s not surprising that a significant amount of her free time is spent eating and trying new restaurants. To balance out the eating, you can also find her on the move with her two rescue dogs, Kirby and Pearl.

 

Spotify/Pandora Station Guilty Pleasure: Spotify’s “Feelin’ Myself” Playlist is perfect for sourcing songs to add to my running playlist. Plus, you’ve gotta love the amount of Beyonce and Lizzo on there.

Social Site You’re Most Addicted To: Instagram! I’m a bit obsessive when it comes to staying up to date on my feed. I’ll just keep scrolling until I see the “You’re All Caught Up” checkmark.

Random Fact About Yourself: No one is 100% sure of what my hometown is. I lived my first fifteen years in a small town outside of Boston, and finished high school in Fort Wayne, Indiana before moving to Charleston. However, my father still lives in Massachusetts, my mom and step-dad live in Big Sky, Montana, my siblings still live in Indiana, and my family collectively spends summers in northern Michigan. Whenever I tell my friends that I’m headed back home, they always ask me to specify which “home” I’m referring to.

Apple or Android: I can remember being a fan of Apple back when they still called Mac computers “Macintosh.” Apple for life!