In 2022, social media marketing is important to any business. Social media has become an essential part of many marketing strategies, which is why knowing social media best practices for 2022 is so important .

Multiple business practices and marketing strategies can be implemented online through social media platforms to grow profits. These platforms have ongoing trends and changes that help boost online presence such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. For this reason, digital marketing has become a core practice in the field of marketing.

When using the best practices, any business can grow in the industry and attract traffic from potential target markets and customers. Here’s a look at social media best practices for 2022 that will help grow your business:

Keys to Social Media Best Practices for 2022

Engaging Content

First and foremost, the quality of your content is important. It is necessary to know what type of content engages most with your target market. This type of content varies based on each business. There are also content limitations depending on the platform you are using, which may dictate what your content creation and quality look like. 


Content limitations are non-existent for Facebook, however, there are suggestions for what you should or should not post. Facebook is a great platform for all content creators. While longer formatted content is allowed, generally posts with 50 characters or less perform best and receive the most engagement. You should also always include an image or graphic on Facebook posts.

If you are posting a video and want high engagement, it should be no longer than 2 minutes. Although 15-second videos get the most start-to-end views. When it comes to hashtags and tags, hashtags should not be used unless you are recognizing something like “#tiptuesday” that you want the follower to use. As for tags, it is always appropriate on all platforms to tag another brand when you are in partnerships or when sharing another brand’s content. 


While Instagram is in fact all about the visuals, social media best practices for 2022 include having effective captions and written content. They have a caption limit of 2,200 characters. While you can use the entire space, Instagram will only show the first three lines with the option to read more. You should make your first three lines really count or put the most important information first.

For Instagram, the use of hashtags in your photo captions/comments/stories is one of the best ways to get new eyes and likes on the visuals. You can include up to 30 hashtags on your post, and up to 10 hashtags on your story. However, peak engagement of hashtags on your post is around 10-11. Hashtags should be included in the caption or added as the first comment to be the most effective. 


Captions are more limited for Twitter, as the character limit is set at 280. For the most engagement, the ideal length of the caption should be 71-100 characters. When creating captions you should be including creative calls to action or CTAs, to drive engagement from your profile. If you are including a link with your call to action, you can use Bitly to shorten your links. Hashtags for Twitter should be 2 or less as any more will actually drop engagement. 


You should be creating your own pins for Pinterest in order to direct traffic back to your website. To use social media best practices for 2022 on Pinterest, use keywords in the description that are relevant to the post when publishing the pins.


LinkedIn is a preferred platform when sharing brand storytelling, business intro videos, BTS, infographics, updates, business events, meet the team, FAQs, and industry topics. LinkedIn statuses can be up to 700 characters long for company pages. The best length for engagement is around 100 characters. 

Frequent Content

Another aspect of social media best practices for 2022 is how often you post and when you post. The timing and frequency of your posts are important. There are preferred times for posting on each platform for the most engagement and views. Based on this information you can set goals of how frequently you want to post. You can then plan and organize what content you are posting and when.

Quality over quantity is important for your social media platforms, so make sure you choose a posting schedule that works for your business! Not every frequency recommendation is right for every business, that is where your marketing strategy comes in. Here is a quick guide to the ideal post frequencies for each platform. 

  • Facebook: It is recommended to post daily to Facebook. You should not post more than 2 times per day. The best times to post are between 9 a.m. and 1 p.m. on Tuesdays, Wednesdays, and Fridays. 
  • Instagram: It is recommended to post visuals 2-3 times a week, no more than once post a day. However, stories can be more frequent. The best times to post are between 11 a.m. and 2 p.m. on Tuesdays, or 11 a.m. Monday thru Friday.
  • Twitter: It is recommended to post once or twice a day. If you have enough content you can post no more than 5 times a day. The best times to post are between 9 a.m. and 3 p.m. on Wednesdays, or 9 a.m, thru 11 a.m. on Tuesdays and Thursdays.
  • Pinterest: It is recommended for Pinterest profiles to post at least once a week to your boards. To see the best engagement, you should post new pins daily. The best times to post are between 2 p.m. and 4 p.m. or between 8 p.m. and 11 p.m. Fridays and Saturdays seem to get the most traffic as people tend to use weekend free time to plan projects which Pinterest is often used for. 
  • LinkedIn: It is recommended to post on LinkedIn daily on weekdays. Weekends are not recommended as it is a platform for professionals. The best times to post are between 9 a.m. and 12 p.m. on Tuesdays and Thursdays, or on Wednesdays from 9 a.m. thru 2. p.m.

Scheduling Tools

Considering there are numerous social media platforms with different posting schedules, it can become difficult to keep track of posting at the preferred times and days. To alleviate the stress of juggling posting schedules for numerous platforms, you can use automated post scheduling tools. Here at Target Market, we use Sendible. With Sendible you can manage multiple profiles to keep a consistent schedule to grow your audience and reach your frequency goals! 

Are You Implementing the Social Media Best Practices for 2022?

You should put these best practices into effect for your social media platforms! If you have not been using these social media practices for 2022, we are here to help. Get in touch to schedule a free consultation to see how our marketing agency can grow your social media and marketing strategies for profitable results. 

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