As the world inches towards a more pre-pandemic normal, people are making up for lost travel time and heading out on vacations. With spring break in full swing and summer quickly approaching, there’s never been a more crucial time to market your hospitality group on social media. Over the pandemic, TikTok usage skyrocketed and has continued to maintain its popularity. The years of scrolling short-form video app has only fueled the wanderlust of its users. With campaigns launched by brands like Delta Airlines and Mariott that garner millions of views, there has never been a place for hospitality groups and hotels on social media. Here are some of our top tips on how to market your hospitality on social media:
Make Use of User Generated Content
It has been reported that over 95% of hotel guests use social media to post images and reviews of their trips. Not only is it vital for you to ensure your hospitality group has a presence on social media, but using this user-generated content is ideal for reposting and using across all social platforms. Taking note of what is said in reviews offers valuable insight into how your business can improve, and responding to all reviews helps build a human connection. This connection can also be forged through comments on various social media platforms.
Use and Re-Use Video Content
Having a couple of high-quality videos can go a long way for your overall marketing strategy. Not only can they elevate your website, but you can also repurpose your video content into small clips to share on social media. These videos allow your potential guests to envision themselves at your hotel and are likely to garner more views and attention than other mediums shared on social media.
Focus on What Makes You Unique
While traveling content is extremely popular on social media, highlighting the unique aspects of your hotels can help you stand out and make your hospitality group a sought-out destination. Murals, pools, outdoor spaces, and cocktail bars are all examples of “Instagramable” elements that can help you market your hospitality group on social media and set your business apart from the rest.
Give Guests a Sneak Peek
Whether it’s through photos or video content, give guests a sneak peek at what they can expect when they stay at your hospitality group. Show off the rooms, restaurants, and other unique features or amenities that can help potential guests envision themselves at your hotel.
Consider Partnering with an Influencer
If you have a boutique hotel or are just starting, consider partnering with an influencer to market your hospitality group on social media. Do some research to find a local micro-influencer to post about your hotel in exchange for a free one-night stay. Partnering with the right influencer can make your hospitality group more visible to your target audience and help get the word out.
Boost Engagement with Giveaways, Polls, and Promotions
Giveaways are another great way to build your following, especially when you combine a giveaway with your influencer partnership. In addition to gaining followers, giveaways, polls, and promotions can also lead to higher engagement with more likes, comments, and shares. The more your followers interact with your social media profiles, the more likely they are to see your organic social media posts, so it’s important to maintain consistent content and stories and to use features that will engage your audience.
Talk to a Pro About How to Market Your Hospitality Group on Social Media
While these tips are helpful, your hospitality group may find it hard to find time to stay up to date with the latest social media trends, especially during the busy season. This is where TargetMarket comes in. Leave the digital work to a professional and let one of our team members help market your hospitality group on social media. Ready to get started? Contact us today at (888) 632-4499 or fill out our form for a free consultation.
