Keeping up-to-date with trends may seem like just another bullet point in the long list of your daily tasks. However, just creating a content calendar, scheduling, and forgetting is no way to run your social channels. You’re missing out on organic traffic by not checking in to see what’s trending and being a part of the conversation. No matter the size or industry of your business, there are always ways to stay relevant and interesting in today’s social media landscape. Ready to be a part of the conversation? Start by doing a daily search of what’s trending and see if anything that is trending can be applied to your business.
1. Google Trends
This site allows you to search top trends in the US or all over the world. It gives a list of trending articles that people are reading on the web. You can also search terms related to your business to find interests and other key terms relating to your industry.
2. Trends24
is a straightforward user friendly site that shows you what is trending on Twitter down to the half hour. The default location is the United States but you can also change the location to see the breakdown of what’s trending in major cities.
3. Trendsmap
This online tool lets you choose a spot on the map to see what’s trending in locations all around the world. You can search trends by your location, your city, your region, or the world. This is particularly helpful if your business has multiple locations.
4. Facebook
It can be as easy as logging into Facebook. When you log in and see your newsfeed, there is a trending section on the right side. You can change between different topics to see what’s trending in news, entertainment, sports, and more. This can be a fast way to get an idea of what’s trending, while checking in on your business page.
5. Other Popular Sites
For even more trending topics: check out sites such as Buzzfeed, Reddit, and Buzzsumo to see articles and real time conversations around what’s trending.
If adding one more task to your daily to-do list sounds daunting, that’s what we’re here for! Schedule a free consultation with us to see how we can take your online presence to the next level.
