The countdown to 2019 is on! A new year brings new opportunities and features to improve your business’s overall social media presence. While we may have seen these social media trends in the past, they are constantly evolving and becoming essential for your accounts. As you’re preparing for the new year, keep an eye out for any upcoming trends that may appear. Here are four trends we’re watching for in the coming year:
Engagement
Engagement is becoming more and more important. Facebook and Instagram have said the algorithm prioritizes and favors posts with genuine conversation. As it becomes harder to get noticed through organic content, try engaging more with your followers by responding to their comments.
Stories
We know you’re familiar with Stories by now and they’re only getting more popular. The feature can be seen on Instagram, Facebook, Snapchat, and is now being tested on LinkedIn. Therefore, if you haven’t jumped on the Story train by now, it’s time. In the new year, try being more authentic and spontaneous with your Stories. These only last for 24 hours and are meant to be raw but fun!
Video
Businesses are making the shift from written content to more video content to connect with their followers. This especially includes Live videos. Companies can share more insight here on events, announcements, and getting to know them.
The End of Bots
Many accounts on Instagram have used third-party applications to artificially grow their follower count. However, recently Instagram has been really cracking down on these bot followers and cleaning up inauthentic likes, follows, and comments. 2019 will show that the number of followers isn’t as important as it once was. Your content and engagement will be the true test.
Ready to invest in your social media for 2019? Which social media trends are you most excited for? Give us a call at (888) 632-4499 to set up your free consultation today! Happy New Year!
