Lowcountry
Autism
Foundation
About the Foundation
The Lowcountry Autism Foundation exists to serve individuals with Autism Spectrum Disorder. LAF envisions a South Carolina where individuals with Autism Spectrum Disorder and their families have access to needed resources and services that positively impact the quality of their life.
The Goal
TargetMarket wanted to curate a full-scale marketing strategy to help LAF exceed its goals in relation to awareness, following, and fundraising. This strategy began with a complete refresh of their branding to get them started on the right foot.
BEFORE
AFTER
Branding and Design
The re-brand started with breaking down the elements of the original LAF logo. Our creative team kept the primary colors and the puzzle piece design (the symbol associated with autism) but improved upon them with a new color palette and a more defined logomark to help modernize and enhance the cohesiveness of the brand. The font was also changed to one that was more in line with the foundation and would be legible at smaller sizes. The primary logo orientation works well in multiple formats, including social media profile pictures and merchandise designs like patches and stickers. Our team also created secondary logo versions, and color variations to maximize the logo compatibility. In addition to the LAF logos, our team extended its service to create the branding for annual LAF events and donation campaigns.
Custom Designed Goods
TargetMarket created a line of various products that were all custom designed using the new LAF branding. Ensuring the selected items were of quality and had correct sizing, color, and placement helped achieve consistency and an overall higher aesthetic.
Heart Pin
Custom soft enamel pins were made as an additional way for people to show their support for Autism.
Branded Headwear
Working with a local embroidery company TargetMarket created custom hat designs ensuring color, placement and sizing were correct. Headwear brand recommendations, design mockups and final deliverables where all part of the process.
Heartfelt Apparel
TargetMarket helped create custom shirt designs on a variety of garment colors for Lowcountry Autism Foundation. TM ensured these buttery-soft shirts were screen-printed to achieve optimal results.
Stationary
Mocked up business cards in the brand book turned into reality when the client liked the designs so much. Rounded corners mimic the round edges of the heart logomark.
Stationary envelopes where custom designed with a full color application.
Fundraising Events
TargetMarket worked with Lowcountry Autism Foundation in creating custom branding for the Ales for Autism Golf Tournament in the Hilton Head/Bluffton area.
TM participated in the LIVE, LAF, LOVE golf tournament on Daniel Island as a donating sponsor and photographing the event.
Signage
Working with Charleston Printing and outside vendors TargetMarket created retractable banners, feather flags, pop-up tents and table skirts. These new designs further establish the quality of the new branding.
