O’neill

Plastic

Surgery

About

O’Neill Plastic Surgery is a comprehensive plastic surgery practice located in Charleston, SC. The practice centers around the work of Patrick O’Neill, a triple board-certified plastic surgeon. It features a variety of aesthetic services and minimally invasive methods in addition to more advanced plastic surgery procedures. O’Neill Plastic Surgery features two board-certified plastic surgeons supported by a team of physician assistants, specialists, anesthesiologists, practice managers, concierge, and more.

Goal

O’Neill Plastic Surgery was in need of a marketing strategy and website that could showcase its impressive work and help the practice move from a local to a regional destination for plastic surgery. They required a new website to help solidify their brand, an SEO strategy to drive organic searches, and an effective advertising campaign to attract new potential patients.

Advertisements

A strong advertising campaign was needed to direct website traffic to the new O’Neill Plastic Surgery website. In early 2022, campaign edits were made to reorganize the overall campaign structure, target new keywords, and adjust ad copy to ensure O’Neill’s services and product offerings resonated with our target audience.

Our “Plastic Surgery Procedures” campaign ran from August 2016 to April 2021 and had a total of 3,755 conversions. We paused this campaign due to O’Neill being booked out for Plastic Surgery procedures for 6 months to one 1 year. This allowed us to run campaigns more focused on the cosmetic side of things, such as skin treatments, laser treatments, fat reduction, and injectables/Botox. Because plastic surgery is still the main component of O’Neill’s business, we wanted to ensure that they were appearing for plastic surgery-related search queries.

The Results: Paid Search Metrics

In early 2022, we made campaign edits to reorganize the overall campaign structure, target new keywords, and adjust ad copy to ensure O’Neill’s services and product offerings resonated with our target audience.

  • Click Through Rate Increased by

  • Conversions
    Increased by

  • Average Cost Per
    Click Decreased by

  • Average Cost Per Conversion Decreased by

Stats

  • Traffic to the Website From Paid Search Increased by

  • Average Session
    Duration Increased by

  • Impressions
    Increased by

  • Clicks on Ads
    Increased by

Stats:

  • Impressions

  • People Reach

  • Unique Links

  • Click Through Rate

Blog Content Creation

To support the new website’s Google rankings, we implemented our SEO strategy in the form of original and optimized blog content. By producing two researched and relative blogs per month, we help keep the website updated with fresh content and help support Dr. O’Neill as one of the experts in his field.

The Results

The best performing blog in 2021 and so far in 2022 is:
“How Long Does It Take For Botox To Work & How Long Does It Last”

  • Total Page Views

  • Unique Page Views

+98% of Traffic is Coming from Organic—Blog is Optimized For SEO

Website Design & Development

An effective online presence is a critical component of your business’ success. Websites are also a vital tool in delivering cost-effective communications and improving overall customer satisfaction. In addition to providing an impressive desktop display, we also optimized the site for mobile devices.

Through our design, photography, and videography, we could accurately tell the story of O’Neill Plastic Surgery and then continue to support their success through results-driven ad campaigns and optimized SEO content.

Website Metrics

The website edits lead to more engaging content and a user-friendly experience that lead them to spend more time on each page. Sessions are the total number of visits to your site. An increase in sessions per user means the O’Neill site had more users who returned post-launch.

Stats

  • Average Time On Page Increased by

  • Average Redirection Time (Sec) Decreased by

  • Average Page Download Time (Sec) Decreased by

  • Average Number of Sessions Per User Increased

Increased
Pageviews

  • Schedule a Consult
    Pageview Increased by

  • Unique Pageviews Increased by

Photography & Videography

To elevate the new O’Neill Plastic Surgery website above competitors, we incorporated original photo and video content within our design. Our photography and videography not only help to facilitate a personalized professional aesthetic, but our splash video page adds a unique visual introduction to O’Neill Plastic Surgery. The use of this splash video, as well as other photography taken within the office, helps convey the overall look and feel of the practice.

Find out how we can make solutions like these work for you.