Authenticity is becoming more and more important today on social media. In addition to being honest and real with your followers, people enjoy seeing the face behind the brand and feeling like they have a personal connection. Plus, interacting on social media with your fans can help build a strong business relationship.
On that note, however, how do we know if we’re sharing too much? Showing your business’s personality is very important, but how personal should you get? There is a risk of losing business if your views do not align with your customer’s. It’s tempting to just use your brand’s social media for personal use as well, but this might not be the best option.
One way to avoid getting too personal on your business’s account is to have a separate personal account. Here you can share your own personal views, while still promoting your business or services! This is a safe option if you are worried about oversharing. You’ll have more freedom to post the things you want to on your personal page while keeping your brand’s messaging consistent and more professional on a completely separate profile.
Keeping your profiles separate will also limit confusion. Some of your followers will only want to see branded content and could be confused if they see a photo of your family or snaps from your wild vacation with friends. You’re allowed to have fun and share information from your life, but it’s a good idea to survey your audience to see if they actually enjoy this type of content.
Personal can be professional if you’re doing it the right way and we’re here to help you decide where the line is drawn. We offer consultations with our Social Media Managers and of course, full social media management. Give us a call for a free consultation today at (888) 632-4499 or fill out our free consultation form to get started!
