Logos always have been, and always will be, a critical element for any business or brand. Staying relevant is also a key part of a company’s success, so it is imperative that you be up to date on design trends if you are considering re-branding in 2017. Here are four trends that have been seeing an upswing in logo design to take you into 2017.
1. Hand Drawn Designs
Conveying a sense of authenticity, hand-drawn logos were very popular in 2016 and will continue to see success in 2017. It is one of the few variations in logo design that has never really faded out of style, and is usually a lighter approach when it comes to branding. They tend to be popular in self-owned businesses such as photography/boutiques/salons, and also can be seen in the restaurant industry.
2. Color Simplification
You may or may not have noticed that there is been a movement towards fewer colors in logo design over the past few years, and this trend is sure to continue into 2017. In general, logos have been migrating towards a more minimalist approach, and this is part of the reason. Keeping your logo to 2 or 3 colors simplifies your image and allows each color to have a more significant impact.
3. Line Art
Line art design tends to use one line of the same width or weight through the design. It can be seen being used by brands to identify themselves as fun, laidback, and trendy.
4. Geometric Design
Geometric shapes have long had their place in the logo-design world, and will continue to be a staple in 2017. By combining geometric shapes with the minimalist trend, many brands can establish themselves as stylish and classy to their customer base.
While there will always be trends in design, it is important to recognize which trends make sense for your brand when deciding on a new logo for your company or business. If you are interested in revamping your brand image, were here to help! Give us a call at (843) 718-2988.
