Blogging is one of the most powerful digital marketing tools that any business with a website can put to work. A blog is organic content written for the purpose of providing value to your audience and driving traffic back to your website from social media or third party sites. Not only does it help frame you as an industry expert, it also improves your website’s SEO, it is an effective way to establish your brand’s voice and it gives you an opportunity to grow your audience.
SEO
Blogging falls into your owned media category alongside your website, mobile site and social media channels. That means that you will own this content for the duration of your website’s existence and blogging is one of the least expensive ways to boost your website’s SEO or Search Engine Optimization. By focusing on your website’s SEO, you are helping search engines find your website, understand your content and help direct who should be seeing your website.
Because your website’s blog tab is most likely updated more regularly than other pages on your website, take the chance to really shine and show search engines what you are all about. By keeping your blog updated regularly, it shows search engines that your website contains current and relevant information and that it is being updated frequently, two important factors for search engines.
Need a little help understanding exactly how to optimize your blogs posts for SEO? We have some great starting tips here!
Strategic Blogging
Your blog is your opportunity to dive deeper into service offerings, product knowledge and more about your business than what you can provide on those individual pages. You can also use your blog to target and address frequently asked questions about your brand. Find creative ways to inform your audience through strategic blogging.
Blogging should provide valuable information to your community. By publishing content to your business’ blog regularly, your community will be encouraged to keep coming back for more. Not sure where to start? Here’s a helpful guide on finding the best blog topics for your industry.
Messaging
When blogging, keep in mind that messaging is important and that content should stay on-brand. Maintaining usage of words and phrases that are relevant to your industry and your business helps your bottom line. Every blog that is uploaded to your website should have relevant keywords and content, a helpful title, a featured image and proper tags.
Being a business owner involves making a lot of decisions. One of those decisions shouldn’t be to sacrifice your website’s blog because there just isn’t enough time. That is what we are here for. If you are ready to talk digital, fill out this form to set up a free consultation!
