{"id":8391,"date":"2019-06-07T12:28:28","date_gmt":"2019-06-07T16:28:28","guid":{"rendered":"https:\/\/www.whitecoatmedicalmarketing.com\/?p=8391"},"modified":"2019-06-07T12:28:28","modified_gmt":"2019-06-07T16:28:28","slug":"first-friday-vol-1","status":"publish","type":"post","link":"https:\/\/targetmarket.com\/first-friday-vol-1\/","title":{"rendered":"First Friday Vol. 1"},"content":{"rendered":"\n
As we approach the halfway point in the year, we wanted to switch things up a bit with a new monthly series. The first Friday of every month we\u2019ll be sharing a little behind the scenes info and industry insights to help you understand what exactly we do at TargetMarket. Each post will be broken down into three parts\u2014<\/span>what we\u2019re learning, what we\u2019re loving and what we\u2019ve launched.<\/span><\/p>\n\n\n\n Facebook and Instagram Updates from F8 2019<\/span>: Last month, Facebook hosted their F8 conference. During the two-day event in San Jose, California, execs announced a number of changes and updates to Facebook, Facebook Messenger and Instagram, as well as their WhatsApp platform and virtual reality devices and programs. Of the most notable updates includes a redesign for Facebook\u2019s desktop and mobile experiences which includes changes to both the look and functionality of the platform. You\u2019ll see larger buttons, quick access to most-used features, and groups and events will become more prominent.<\/span><\/b><\/p>\n\n\n\n Instagram will become more robust with the addition of shopping features and the ability to integrate with Facebook\u2019s fundraising platform to run a donation campaign. They also announced the introduction of Create Mode to make Instagram Stories easier to create.<\/span><\/p>\n\n\n\n Facebook Messenger is also getting redesigned so that it launches faster, takes up less storage and uses less battery power on your phone. The update also includes a desktop version to help users \u201cseamlessly message from any device, and sometimes they just want a little more space to share and connect with the people they care about most.\u201d<\/span><\/p>\n\n\n\n These changes and updates won\u2019t happen all at once, and we can expect to see them roll out in the coming weeks and months. <\/span><\/p>\n\n\n\n Keywords Everywhere:<\/span> We rely on several tools to help doctors stand out in today\u2019s competitive healthcare market. Because we emphasize the importance of content-driven search engine optimization (SEO) to not only drive traffic to your website but also to convert new patients for your practice, we spend a lot of time on keyword research. To find what keywords people are searching for most, we use <\/span>Keywords Everywhere<\/a>—<\/span><\/i>a free browser add-on for Chrome and Firefox that shows how many people are searching for a specific term. It also shows the cost-per-click for a keyword, which helps us create targeted pay-per-click campaigns and deliver the highest ROI possible for our client\u2019s advertising budget.<\/span><\/b><\/p>\n\n\n\n Asana:<\/span> Our team works from two locations in Raleigh, North Carolina and Summerville, South Carolina (just outside of beautiful, historic Charleston). <\/span>Asana <\/span><\/i><\/a>helps us stay connected, manage projects and streamline our workflow so we can deliver quality work to our clients on schedule.<\/span><\/b><\/p>\n\n\n\n HealthPark Pediatrics<\/span>: <\/strong>At TargetMarket, we work with a variety of healthcare professionals from general practitioners to specialists. Most recently, we designed a website for <\/span>HealthPark Pediatrics<\/span><\/a>\u2014a pediatrics practice based in Raleigh, North Carolina.<\/span><\/p>\n\n\n\n Though the practice is new and slated to open on July 1, the providers each have a longstanding reputation for serving patients in the area, which was important to emphasize on the homepage.<\/span><\/p>\n\n\n\n The design we created is fun and slightly whimsical. It features bold primary colors and high-quality imagery.<\/span><\/p>\n\n\n\n While having an attractive website is important, it should also be functional and easy to navigate. Some of the ways we achieved this was with prominent call-to-actions such as a simple <\/span>request an appointment<\/b> form and <\/span>click-to-call<\/b> button. It\u2019s features like these that help convert visitors to your website into patients.<\/span><\/p>\n\n\n\nWhat We\u2019re Learning<\/b><\/h2>\n\n\n\n
What We\u2019re Loving<\/b><\/h2>\n\n\n\n
What We\u2019ve Launched<\/b><\/h2>\n\n\n\n