What the heck are Twitter Cards?<\/span><\/i><\/p>\nWell, I\u2019m mighty glad you asked. A Twitter card is an interactive Tweet that serves several purposes:<\/p>\n
A Website Card<\/b> gives more information about a webpage or article online.<\/span><\/p>\nAn App Card<\/b> gives users information about an app and an option to download the app directly from the Tweet. These Cards can have info\/imagery from the App Store, an image you\u2019ve uploaded, or a video you\u2019ve created.<\/span><\/p>\nA Lead Generation Card<\/b> allows users to sign up for your email list directly through a Tweet. You share your opt-in freebie or incentive, and users click the <\/span>Download<\/b> or <\/span>Sign Up<\/b> button and can immediately submit their email address without ever leaving the Tweet.<\/span><\/p>\nMost of these Cards can only be created through Twitter Advertising, so we recommend you head over to ads.twitter.com to set up your advertising account.<\/span><\/p>\nHowever, once you\u2019ve created an ad and a Lead Generation Card, you can choose to use that Card in a Promoted Tweet (paid), or in a regular Tweet on your timeline (organic).<\/span><\/p>\nWhen you go to setup your ad account, you\u2019ll be prompted to choose a campaign objective. In order to create your Lead Generation Card, select the <\/span>Leads on Twitter<\/b> objective.<\/span><\/p>\n![\"Build](\"http:\/\/themodernconnection.com\/wp-content\/uploads\/2017\/06\/Twitter.png\")
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Next, you\u2019ll name your Campaign and input the demographic information for your audience. Set your budget and ad dates, then it\u2019s time to create your card! Upload an image that is representative of either your freebie or your newsletter, then use your copy to explain why someone would want to submit their email address. Twitter allows you to create your own call-to-action (Download, Sign Up, etc.), rather than choose from a list of options, so decide what will fit best.<\/p>\n
Then it\u2019s time to submit your ad!<\/span><\/p>\nYou can choose to keep this Promoted Tweet running to non-followers, but if you\u2019re only interested in the organic traffic, simply delete or deactivate your ad shortly after creating it.<\/p>\n
Once you\u2019ve created an ad, you get access to a whole lot more in your ads dashboard. In your navigation, you\u2019re going to click <\/span>Creatives > Cards<\/b> to view your newly created Twitter Card.<\/span><\/p>\n![\"Build](\"http:\/\/themodernconnection.com\/wp-content\/uploads\/2017\/06\/Untitled.png\")
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Click on your Twitter Card\u2019s name, and you\u2019ll be taken to a page with the options <\/span>Compose Tweet with this card<\/b>, <\/span>Edit card<\/b>, or <\/span>Clone card<\/b>.<\/span><\/p>\nYou\u2019ll want to choose the first option. Choose <\/span>Standard<\/b> delivery over <\/span>Promoted-only<\/b> so that the Tweet will only show up in your feed. Add a caption to your Tweet, schedule it if you don\u2019t want it to go out immediately, then click <\/span>Tweet<\/b>.<\/span><\/p>\nYou\u2019ve now got a Lead Generation Card in your Twitter feed fo\u2019 free! In order to get the most out of it, we recommend pinning it to the top of your feed so that it\u2019s the first Tweet that visitors see when they check out your profile.<\/p>\n
Too complicated? At The Modern Connection, complicated is our middle name. Fill out our free consultation form and we can handle <\/span>all of this<\/span><\/i> for you!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Your social media presence is important, and it\u2019s great for generating sales and leads, but do you know what\u2019s even more powerful? Your email list. Why? Well, for one, having a customer willingly give you their email address is a big deal. You have gotten permission from your customer or potential customer to send marketing information about your business directly…<\/p>\n","protected":false},"author":2,"featured_media":821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,14],"tags":[10,47,13,15,45],"acf":[],"_links":{"self":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/posts\/807"}],"collection":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/comments?post=807"}],"version-history":[{"count":0,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/posts\/807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/media\/821"}],"wp:attachment":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/media?parent=807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/categories?post=807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/tags?post=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Build](\"http:\/\/themodernconnection.com\/wp-content\/uploads\/2017\/06\/TwitterLeadGenCards.png\")
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