{"id":2198,"date":"2019-01-14T09:00:07","date_gmt":"2019-01-14T14:00:07","guid":{"rendered":"http:\/\/themodernconnection.com\/?p=2198"},"modified":"2019-01-14T09:00:07","modified_gmt":"2019-01-14T14:00:07","slug":"social-media-demographics-in-2019","status":"publish","type":"post","link":"https:\/\/targetmarket.com\/social-media-demographics-in-2019\/","title":{"rendered":"2019 Social Media Demographics"},"content":{"rendered":"\n

One thing that we love about our industry is that it\u2019s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don\u2019t just mean algorithms and new features.<\/span><\/p>\n\n\n\n

We also mean each platform\u2019s demographics. As social media matures, its user base continues to grow and change as well. So it\u2019s important to regularly stay updated with which demographics are spending the most time on which platforms. <\/span><\/p>\n\n\n\n

Facebook<\/b><\/h2>\n\n\n\n

Facebook has grown to <\/span>2.27 billion monthly active users<\/span><\/a> and 1.49 billion daily active users this year. With 68% of U.S. adults on the platform, it\u2019s easy to see why Facebook is the first stop for many businesses when it comes to social media marketing. That\u2019s over two-thirds of all U.S. adults, so if you\u2019re looking for a home base for digital marketing, Facebook is it!<\/span><\/p>\n\n\n\n

The <\/span>age range<\/span><\/a> breakdown is as follows:<\/span><\/p>\n\n\n\n