{"id":1999,"date":"2018-08-01T09:00:57","date_gmt":"2018-08-01T13:00:57","guid":{"rendered":"http:\/\/themodernconnection.com\/?p=1999"},"modified":"2018-08-01T09:00:57","modified_gmt":"2018-08-01T13:00:57","slug":"webweds-what-you-need-before-you-start-running-digital-ads","status":"publish","type":"post","link":"https:\/\/targetmarket.com\/webweds-what-you-need-before-you-start-running-digital-ads\/","title":{"rendered":"#WebWeds: What You Need Before You Start Running Digital Ads"},"content":{"rendered":"\n

Note: This was featured as part of our Web Wednesday segment on\u00a0<\/i>Charleston\u2019s 105.5 The Bridge<\/i><\/a>. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:<\/i><\/p>\n\n\n\n

1. Realistic Expectations, Time and Patience<\/b><\/h2>\n\n\n\n

Create a quality offer of value for your users and set realistic expectations for the end of this. Acknowledge that learning ads and how an ad will be successful takes time and patience, but is worth it in the end.<\/span><\/p>\n\n\n\n

2. Infrastructure\/Resources<\/b><\/h2>\n\n\n\n

You simply must have a website or landing page and a social presence before sending out any ads. It\u2019s important to already have quality content posted for credibility, because people will do their research after they\u2019ve seen an ad. Here it\u2019s also important to define what your buyer persona is. Who is buying your product? Who are you targeting for your ads? If you are targeting the wrong group, it can ultimately be a waste of money.<\/span><\/p>\n\n\n\n

3. Strategy<\/b><\/h2>\n\n\n\n

Define the goals you would like to achieve through these ads. Is this ad for brand awareness, engagement, etc? How much are you willing to spend? Create a budget for this area of business and have a gameplan for the future. <\/span><\/p>\n\n\n\n

If you need any help with these prerequisites, that\u2019s what we\u2019re here for. Whether it\u2019s creating your website, content, or ads, our team can help in every one of these ares. <\/span>Call now at (888) 632-4499 or fill out this form<\/a> for your free consult! <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Note: This was featured as part of our Web Wednesday segment on\u00a0Charleston\u2019s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: As your business continues to grow on social media, it is time to start considering a plan…<\/p>\n","protected":false},"author":2,"featured_media":2002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,26],"tags":[10,79,53,197,136],"acf":[],"_links":{"self":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/posts\/1999"}],"collection":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/comments?post=1999"}],"version-history":[{"count":0,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/posts\/1999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/media\/2002"}],"wp:attachment":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/media?parent=1999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/categories?post=1999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/tags?post=1999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}