{"id":1507,"date":"2018-01-22T09:00:37","date_gmt":"2018-01-22T14:00:37","guid":{"rendered":"http:\/\/themodernconnection.com\/?p=1507"},"modified":"2018-01-22T09:00:37","modified_gmt":"2018-01-22T14:00:37","slug":"using-social-holidays-create-fun-engaging-content","status":"publish","type":"post","link":"https:\/\/targetmarket.com\/using-social-holidays-create-fun-engaging-content\/","title":{"rendered":"Using Social Holidays to Create Fun and Engaging Content"},"content":{"rendered":"\n

With all of the talk surrounding <\/span>Facebook\u2019s new algorithm changes<\/span><\/a>, we wanted to provide a few ideas for <\/span>how<\/span><\/i> you can start creating more engaging content. After all, that\u2019s what Facebook wants. It wants high-quality content that will give its user base a better overall experience on their platform.<\/span><\/p>\n\n\n\n

And if you can prove that your content does that, it\u2019ll be rewarded by the algorithm and see much higher organic reach.<\/span><\/p>\n\n\n\n

But creating engaging content can be tough. How the heck are you supposed to get your customers to like and comment on your Facebook posts?<\/span><\/p>\n\n\n\n

Well, how do you use social media for yourself? You post things to spark conversations, right?<\/p>\n\n\n\n

And that\u2019s what this all boils down to: social media is supposed to be <\/span>social<\/span><\/i>. You\u2019re supposed to post content that makes people want to interact with it and share it with their friends.<\/span><\/p>\n\n\n\n

I mean, you\u2019ve seen those BuzzFeed posts about \u201cHappy Ashley Day\u201d or \u201cHappy Rebecca Day,\u201d right? Those are <\/span>guaranteed<\/span><\/i> to create engagement with people with those names, regardless of the fact that BuzzFeed has millions of followers.<\/span><\/p>\n\n\n\n

So what does this tell you?<\/strong><\/p>\n\n\n\n

Well, sharing content that resonates with your audience, that is humorous, or that is just plain fun is <\/span>the way<\/span><\/i> to stand out from the crowd now.<\/span><\/p>\n\n\n\n

You can\u2019t simply post a link to your sales page and be done with it. Rather than leads, traffic, and conversions, your strategy needs to switch over to engagement. When posting organic content, you should always have the thought, \u201cIs this something my audience will enjoy seeing and will want to interact with?\u201d at the forefront of your mind.<\/span><\/p>\n\n\n\n

And one of the ways to do that is to share fun social holidays that are relevant to your industry or niche.<\/span><\/p>\n\n\n\n

We love sharing fun GIFs or photos when silly holidays like \u201cSelfie Day,\u201d \u201cImprove Your Desk Day,\u201d and \u201cChange Your Password Day\u201d come around. And you can (and should) do the same!<\/span><\/p>\n\n\n\n

But we\u2019re not going to leave you hanging. Let\u2019s go through a few specific ways how!<\/span><\/p>\n\n\n\n

1. Share a behind-the-scenes photo<\/b><\/h2>\n\n\n\n

People <\/span>love<\/span><\/i> behind-the-scenes. You know how popular bloopers are for TV shows and movies, right? It\u2019s kind of the same for your business! Show your team being silly while participating in a holiday, share a spoof of your business, or a BTS of your products\/services in a way that relates to the holiday.<\/span><\/p>\n\n\n\n

2. Share a GIF<\/b><\/h2>\n\n\n\n

Let\u2019s not get into the whole \u201cGIF\u201d versus \u201cJIF\u201d pronunciation debate right now (<\/span>it\u2019s \u201cGIF\u201d<\/span><\/i>). Instead, let\u2019s just take a few minutes to procrastinate from whatever we\u2019re doing and laugh at a few of the top GIFs on Giphy.<\/span><\/p>\n\n\n\n

There\u2019s no denying that everyone loves a good GIF. And if Twitter\u2019s got one thing going for them, it\u2019s that their #GIFgame is STRONG.<\/span><\/p>\n\n\n\n

So why not find the perfect GIF to share when celebrating your social holiday? All but guaranteed to get some laughs.<\/span><\/p>\n\n\n\n

3. Create a graphic<\/b><\/h2>\n\n\n\n

Going back to how BuzzFeed does their silly \u201cHappy Ashley Day\u201d posts. Consider creating a graphic using your brand colors and fonts in celebration of the \u201choliday.\u201d <\/span><\/p>\n\n\n\n

If you go this route, you really gotta play up your caption. How can you put your brand\u2019s personality into this post and come up with a unique and engaging caption? Since this <\/span>really<\/span><\/i> varies depending on industry, holiday, and business, captions will be different for everyone.<\/span><\/p>\n\n\n\n

Schedule a free consultation with us and learn how we <\/span>can<\/span><\/i> help you!<\/span><\/a><\/p>\n\n\n\n

We\u2019ve put together the ultimate list of social holidays<\/a> for the year to help you get started. Take a look at the holidays each month to see which ones you can take advantage of in your own social media content.<\/span><\/p>\n\n\n\n