{"id":1176,"date":"2016-06-01T09:00:45","date_gmt":"2016-06-01T13:00:45","guid":{"rendered":"http:\/\/themodernconnection.com\/?p=1176"},"modified":"2016-06-01T09:00:45","modified_gmt":"2016-06-01T13:00:45","slug":"webweds-big-changes-coming-instagram-business","status":"publish","type":"post","link":"https:\/\/targetmarket.com\/webweds-big-changes-coming-instagram-business\/","title":{"rendered":"#WebWeds: Big Changes Coming for Instagram for Business"},"content":{"rendered":"
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Note: This was featured as part of our Web Wednesday segment on <\/span><\/i>Charleston\u2019s 105.5 The Bridge<\/span><\/i><\/a> with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.<\/span><\/i><\/p>\n Instagram has always been a bit of a magical mystery\u2026without a third-party app, there has been no way to know exactly how many people have seen your posts, and aside from follower count or post “likes,” there has been no analytical data to look at. <\/span><\/p>\n Well\u2026this is changing!! Instagram just made a huge announcement yesterday: the platform is rolling out “business pages,” which include business-specific profiles and a way for brands using these business profiles to track how many times their posts actually popped up on people\u2019s screens.<\/span><\/p>\n Previously, all accounts have been exactly the same, regardless of if the account was for personal or business use. Following in its parent company Facebook\u2019s footsteps, Instagram is now creating profiles specifically for businesses. These offer additional information to just bio: now, there will be a contact\/call-to-action button, a business category, and the option for a user to get directions to your establishment.<\/span><\/p>\n <\/p>\n