{"id":1170,"date":"2016-06-22T09:00:31","date_gmt":"2016-06-22T13:00:31","guid":{"rendered":"http:\/\/themodernconnection.com\/?p=1170"},"modified":"2016-06-22T09:00:31","modified_gmt":"2016-06-22T13:00:31","slug":"webweds-one-trend-cant-ignore-social-media-marketing","status":"publish","type":"post","link":"https:\/\/targetmarket.com\/webweds-one-trend-cant-ignore-social-media-marketing\/","title":{"rendered":"#WebWeds: The One Trend You Can’t Ignore in Social Media Marketing"},"content":{"rendered":"

\"#WebWeds:<\/span><\/i><\/p>\n

Note: This was featured as part of our Web Wednesday segment on\u00a0<\/span><\/i>Charleston\u2019s 105.5 The Bridge<\/span><\/i><\/a>\u00a0with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.<\/span><\/i><\/p>\n

Do you think you\u2019ve been seeing more video in your Facebook News Feed than you ever have before? Well, you\u2019re right! And if the prediction of one of Facebook\u2019s Vice Presidents comes true, your feed will be \u201call video\u201d within the next five years.<\/span><\/p>\n

Video has been a key growth metric for Facebook. In fact, just earlier this year, <\/span>the company said<\/span><\/a> that 500 million users watch video on Facebook every day, and time spent on video content had reached 100 million hours daily.<\/span><\/p>\n

And to piggyback on the success that video is already seeing, Facebook has recently released 360-degree video capabilities onto the platform. And although that may seem new and exciting today, experts say that eventually, \u201c360 will feel very common\u2026it\u2019ll just be commonplace.\u201d<\/span><\/p>\n

What is Facebook 360?<\/b><\/p>\n

Facebook 360 is a true 360-degree view of what you see. When you post it to Facebook, your friends can interact with the video and move it around by moving their phone around. It gives viewers the real life experience of actually being present in your video.<\/span><\/p>\n

The best part about this is that it\u2019s incredibly easy to take a 360-degree video yourself. Simply use the panoramic feature on your phone (available on both iPhone and Samsung Galaxy) to take your photo, and it will appear as a 360-degree video when you upload it to Facebook. You can also use “photospheres” from apps like Google Camera or Google Streetview. <\/span><\/p>\n

Here\u2019s an example of a 360-degree video being taken to show the SpaceX Falcon 9 rocket landing directly in front of you.<\/span><\/p>\n