{"id":11587,"date":"2022-11-15T07:00:00","date_gmt":"2022-11-15T12:00:00","guid":{"rendered":"https:\/\/targetmarket.com\/?p=11587"},"modified":"2022-11-15T07:00:00","modified_gmt":"2022-11-15T12:00:00","slug":"paid-ads-101","status":"publish","type":"post","link":"https:\/\/targetmarket.com\/paid-ads-101\/","title":{"rendered":"Paid Ads 101: The Importance Of Paid Ads"},"content":{"rendered":"\n
It\u2019s a typical day: You scroll through your Instagram<\/a>\/Facebook<\/a> feed in the morning while drinking your coffee, you log into LinkedIn<\/a> at work to catch-up on the latest industry news, and in the afternoon you Google a new restaurant to try for dinner. What do all of these activities have in common? Chances are when using all of these platforms you saw a piece of Sponsored Content, or in other words, a Paid Ad. At TargetMarket, we have the experience across different industries to increase your brand\u2019s recognition, drive more website traffic, and ultimately drive more conversions through the power of Paid Ads.<\/p>\n\n\n\n While your business may already be generating traffic organically, building an SEO presence and having your website rank on Google can take some time. By investing in Paid Ads, you can work alongside your SEO strategy to increase traffic to your website and get in front of potential new customers. Additionally, Paid Ads can help you capture new traffic that you may have missed organically or even traffic that may have ended up going to a competitor. Below, you\u2019ll find some FAQs from our Paid Ads Specialist when helping clients with their Paid Ads Strategy.<\/p>\n\n\n\n A: <\/strong>When thinking about Paid Ads, there are three main platforms:<\/p>\n\n\n\n A:<\/strong> This really depends on your advertising goal, target audience, and product\/offering. <\/p>\n\n\n\n Google <\/strong>is recommended for all because of its reach and versatility. By bidding on relevant keywords, your brand\/product can appear while viewers are actively searching for the products\/services you offer. Want to increase brand awareness on Google? Another ad type that is highly effective is a Display ad. The best way to describe a Display campaign is like a digital billboard. By uploading images and headline text, selecting target locations, and even audience segments such as Interests & In-Market Searches, your digital ad can appear on one of Google\u2019s many partner websites or apps to increase the number of eyes on your brand. <\/p>\n\n\n\n We\u2019ve found that Social<\/strong> ads are most effective for clients in the Restaurant, Fitness, Real Estate\/Construction, Retail, & Experience industries. By targeting users based on their location, demographics, & interests, we can ensure ads get in front of a qualified audience who has shown interest in similar products\/services. Additionally, we can showcase our clients offerings and differentiators using eye-catching video and imagery to make viewers pause when scrolling to increase brand awareness and ultimately drive consideration, traffic, and conversions.<\/p>\n\n\n\n LinkedIn<\/strong> ads are most effective for B2B marketing. Whether you\u2019re trying to establish your brand as a thought leader by offering a piece of content or offering a free trial\/consultation to get the conversation started, LinkedIn can help you reach this goal by allowing you to get in front of relevant industries, specific companies, and decision makers.\u00a0<\/p>\n\n\n\n A:<\/strong> There are a few pieces of information that are helpful when building an ad strategy on any platform:<\/p>\n\n\n\n A: <\/strong>The main Key Performance Indicators (KPIs) we measure for digital campaigns are Impressions, Clicks, Click-Through-Rate, Cost-Per-Click, Conversions, and Cost-Per-Conversion. For all of our Paid Ad clients, we create a monthly dashboard that compares data month-to-month so we can keep a pulse on performance and use metrics to guide our recommendations of what is working and what needs to be changed. We are always happy to walk through these dashboards with our clients so they can have eyes on the Digital side of things, ask any questions, and even provide their own insight into what they are seeing on their end that is working or not.<\/p>\n\n\n\n Consult the Experts<\/strong> It\u2019s a typical day: You scroll through your Instagram\/Facebook feed in the morning while drinking your coffee, you log into LinkedIn at work to catch-up on the latest industry news, and in the afternoon you Google a new restaurant to try for dinner. What do all of these activities have in common? Chances are when using all of these platforms…<\/p>\n","protected":false},"author":2,"featured_media":11590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[513,10,11,64,197,51,514,136,15,515],"acf":[],"_links":{"self":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/posts\/11587"}],"collection":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/comments?post=11587"}],"version-history":[{"count":0,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/posts\/11587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/media\/11590"}],"wp:attachment":[{"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/media?parent=11587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/categories?post=11587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/targetmarket.com\/wp-json\/wp\/v2\/tags?post=11587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}So, what are Paid Ads and why are they important? <\/h2>\n\n\n\n
Q: What platforms are available to advertise on?<\/strong><\/h2>\n\n\n\n
Q: What platform makes the most sense for me to advertise on?<\/strong><\/h2>\n\n\n\n
Q: What do you need from me to build an ad campaign?<\/strong><\/h2>\n\n\n\n
Q: How will success be measured?<\/strong><\/h2>\n\n\n\n
Ready to take the first steps to get your brand in front of new potential customers? TargetMarket\u2019s Paid Ad Specialist is ready to learn about your products\/services, target audience, and message to help create a Paid Ads strategy that will be most effective for your brand and marketing goals. Contact us<\/a> today to learn about our Paid Ad services!<\/p>\n","protected":false},"excerpt":{"rendered":"