{"id":11336,"date":"2022-01-28T15:57:00","date_gmt":"2022-01-28T20:57:00","guid":{"rendered":"https:\/\/targetmarket.com\/?p=11336"},"modified":"2022-01-28T15:57:00","modified_gmt":"2022-01-28T20:57:00","slug":"how-to-use-a-social-media-calendar-2","status":"publish","type":"post","link":"https:\/\/targetmarket.com\/how-to-use-a-social-media-calendar-2\/","title":{"rendered":"How to Use a Social Media Calendar"},"content":{"rendered":"\n
One of the best practices for social media includes planning your content ahead so you don\u2019t find yourself asking \u201cwhat I am going to post today?\u201d <\/p>\n\n\n\n
Your time and resources are likely limited, so creating a social media calendar for all of your content is one of the best strategies to set yourself up for success and get the results that you want.\u00a0<\/p>\n\n\n\n
We suggest planning your social media content quarterly, but if that seems overwhelming to you, then start out by planning a month. <\/p>\n\n\n\n
You can use a spreadsheet or a good old-fashioned paper calendar. Just remember, you\u2019ll likely move things around and make changes, so you may want to use a pencil at first.<\/p>\n\n\n\n
You\u2019ll be surprised by how quickly you can map out an entire month of social media posts by using this process. <\/p>\n\n\n\n
For those in the healthcare industry, we have also created a health awareness calendar to help you plan your website and social media content. <\/p>\n\n\n\n
Of course, there\u2019s still value in real-time content like Instagram or Facebook stories or live video at an event or a Q&A with a subject matter expert.<\/p>\n\n\n\n
You can write and schedule posts ahead of time, but remember that your social media strategy should be flexible so that you can make adjustments based on the content your users are most engaged with. <\/p>\n\n\n\n
At TargetMarket, we help clients optimize their brand online through website development, internet marketing, online reputation management, social media management, and more.\u00a0<\/p>\n\n\n\n