Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:

Email marketing may not be breaking news to some, but we’re here to tell you that it’s a necessity and it’s not going anywhere. This year alone, it is projected that people will be sending and receiving over 281 billion emails per day. Therefore, if you aren’t emailing and do not have a newsletter, it’s time to jump on board.

During our strategy meetings with our clients, we always recommend email marketing if it fits the business. We suggest sending out information, specials, and offers that are exclusive to those who are a part of your email list. This content could include new products, business updates, new menu items, and so on. This will not only entice people to sign up, but to stick around, open their emails, and click on links. It will help build a relationship and a community with your audience, as your subscribers will be seeing this information first before anyone else.

As we said, email marketing is essential for your business and we know just how to help. At TargetMarket, we can not only set your business up with an email marketing program but create email templates that are unique to your brand and help you grow your list. We also make it even easier by sending emails on your behalf.

If you are interested in email marketing and our services, give us a call at (888) 632-4499 and we can discuss your strategy.

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