Daniel

Island

Yacht

Club

About

The Daniel Island Yacht Club is a two-level yacht club situated on the Wando river in Charleston, SC. The clubhouse serves as a meeting place for members to come together, while the waterfront location provides easy access for boating and sailing.

Goal

As the Daniel Island Yacht Club began renovations and new offerings, such as a Junior Sailing Program, they needed an agency to work with them on a wide variety of creative projects and to provide a guide for future marketing guidance. What started with a logo refresh soon became a creative overhaul for everything from marketing materials, merchandise, uniforms, and much more.

Brand Book

The Daniel Island Yacht Club went beyond the standard logo and style sheet and opted for a 20-page in-depth brand book. This book details the products, color palette, logo variations, typography, instructions, and everything else one could need to correctly market the brand, The Daniel Island Yacht Club.

Quality Cards

High-quality paper and red side details are just a few examples of how the design team elevated the business cards for The Daniel Island Yacht Club, leaving a lasting impression.

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