Tracking the performance of your Facebook ads into an actual sale has always been a challenge. After all, we all want to connect our followers to a click to purchase. To help show actual real-world business results, Facebook recently announced an update to the Facebook data tracking pixel which will provide additional options for businesses looking to work with third-party providers to merge point of sale data with Facebook performance.

What is a Facebook Pixel?

The Facebook Pixel is an analytics tool that measures your advertising effectiveness by tracking the actions people take. Pixel data is used to build custom advertising audiences to be sure your ads are being shown to the right people and can be used to unlock additional advertising tools on Facebook.

What are the Benefits of Installing a Facebook Pixel?

By collecting data using the Facebook Pixel you are gathering the data beneficial to your brand. A pixel gives you the ability to track customers who have visited a similar page, have taken action on your own website, or you can locate new customers by creating a Lookalike Audience. Once set, you are able to measure the success of your ads with direct results of conversions and sales.

How Do You Install a Pixel?

According to Facebook Business, you “set up the Facebook pixel by placing the pixel code on the header of your website. When someone visits your website and takes an action (like completing a purchase), the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer takes an action and will be able to reach that customer again through future Facebook ads.”

If you are looking to connect a dollar figure to your Facebook performance then installing Facebook Pixel is a must. Do you need assistance in setting up your Facebook Pixel? Make the most of your ads by contacting TargetMarket at (888) 632-4499 today.

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