Br eak new gro und

A brand + experience design agency for those with ambition

Our Work

Featured Projects

Bullet-proof strategy meets category-defining creative and flawless execution. Learn how TargetMarket helps ambitious organizations move at the speed of culture.

Carmella’s Cafe and Dessert Bar needed an online presence that was as enticing as their delicious cakes, pastries, and cocktails. ... Read More Services for this local spot included a custom website catered to their online ordering needs, quarterly photo and video shoots with corresponding social media content to showcase their showstopping desserts, and a dedicated ad campaign to increase their online visibility

The Daniel Island Yacht Club came to TargetMarket for a brand refresh that could help usher in the next generation of sailors and boaters. ... Read More A new logo and design were accompanied by high-quality photography and video content, as well as a variety of print projects to help update the interior and exterior of the yacht club.

Coming from TargetMarket CEO Nick Nydegger and Head of Video Services, Chris Hanclosky, RIFT Studios is a 3,000-square-foot production studio allowing Charleston-area creatives a chance to film, record, and shoot in a studio designed with their interests in mind. ... Read More With help from curated branding and design, a consistent social media presence, and a custom website, RIFT studios has become a central part of many productions ranging from network television shows to commercials and high-profile interviews.


Insights + Perspectives

Go behind the scenes and discover the processes, strategies, and insights that drive our creativity, culture, and, ultimately, our clients’ success.

Digital Marketing

Should Your Business Start a Podcast?

Have you ever wondered if your business should start a podcast? Well, you’re not alone. There’s no question that podcasts have seen a considerable rise in popularity over the last decade. According to statistics, in 2006, only 22 percent of the adult population in the United States was aware of podcasting. By 2022, this figure had risen to 79 percent….


The Rising Role Of Video Advertising

Prior to video, there were static images, and preceding images, there were words. Anything before that appears somewhat irrelevant. In an age primarily driven by digital content (think, iPad kids), video emerges as the latest and most promising medium. Within the advertising realm, there has been a notable migration towards video advertising. Video stands out as the most effective tool…


What You Can Expect When You Book at Rift Studios

In case you’ve missed it, Rift Studios has undergone some significant changes in the last few months! Not only have we changed locations, but we’ve improved our studio space to offer more space, more capabilities, and an elevated overall experience. This upgrade in the size of the studio isn’t the only improvement Rift has to offer. Keep reading to learn…

Digital Marketing

Top Digital Marketing Recommendations for 2024

Start 2024 off on the right foot by focusing on your digital marketing strategy. With the start of each new year comes new best practices for the digital marketing sphere. There are many different aspects to focus on, such as social media, video content, and paid advertising. Whether you’re looking to pinpoint one area or all of them combined, our…

Digital Marketing

6 Top Digital Marketing Trends for 2024

As the new year approaches and we reflect on past marketing trends, it’s that time of year again to predict what’s coming in 2024. Over the past year, we watched the digital marketing landscape constantly change and evolve, and we’re sure the next year will be no different. As we’ve experienced the trends of 2023, in the upcoming year, we’ll…

Digital Marketing

Your DIY Guide To Instagram Reels

  Instagram Reels continue to have success within the platform, mimicking the wildy popular app TikTok. With Instagram’s short-form video format and countless creative possibilities, it’s no wonder that businesses, influencers, and everyday users are using this feature. Here at Target Market, we have put together a DIY guide that walks you through everything you need to know about Instagram…

Employee Spotlight

TargetMarket’s 2024 Gift Guide

The time has come to share what the TargetMarket team has come up with to include in our 2024 Gift Guide! Among our team of 10+ employees, we have employees spanning from Gen X to Gen Z, making our guide a good place to start if you’ve been wondering what your brother, mother, sister, or father might be asking for…


Areas of Focus

We create digital experiences and brand identities that elevate and position businesses to achieve unprecedented growth. Since day one, our focus has been on providing strategies and services that set our clients up to succeed in today’s dynamic, ever-evolving world.

Certifications and Awards

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Dragon Boat Festival 2024 in the books! Thank you to all of the volunteers at @dragonboatchs that made this year a success. And, thank you to everyone at @sfymca for joining us for this great cause! 💪🚣‍♀️🐲
For your birthday this year, we just “want you to be happy!” ⠀
Happy birthday, boss-man 🫡
Happy birthday to the newest member of the team, Jen! In the months that you’ve been with us, we are so impressed with your ad knowledge and your thrift shopping abilities. We can’t wait to see what this next year holds! 🎉