Our Work
Featured Projects
Bullet-proof strategy meets category-defining creative and flawless execution. Learn how TargetMarket helps ambitious organizations move at the speed of culture.
Carmella’s Cafe and Dessert Bar needed an online presence that was as enticing as their delicious cakes, pastries, and cocktails. ... Read More Services for this local spot included a custom website catered to their online ordering needs, quarterly photo and video shoots with corresponding social media content to showcase their showstopping desserts, and a dedicated ad campaign to increase their online visibility
The Daniel Island Yacht Club came to TargetMarket for a brand refresh that could help usher in the next generation of sailors and boaters. ... Read More A new logo and design were accompanied by high-quality photography and video content, as well as a variety of print projects to help update the interior and exterior of the yacht club.
Coming from TargetMarket CEO Nick Nydegger and Head of Video Services, Chris Hanclosky, RIFT Studios is a 3,000-square-foot production studio allowing Charleston-area creatives a chance to film, record, and shoot in a studio designed with their interests in mind. ... Read More With help from curated branding and design, a consistent social media presence, and a custom website, RIFT studios has become a central part of many productions ranging from network television shows to commercials and high-profile interviews.
Insights
Insights + Perspectives
Go behind the scenes and discover the processes, strategies, and insights that drive our creativity, culture, and, ultimately, our clients’ success.
AI in Marketing
The Role of AI in SEO: How to Use AI Tools for Better Rankings
Let’s be real: SEO isn’t what it used to be. Gone are the days when you could stuff keywords into a page, grab a few backlinks, and watch your rankings soar. Google is smarter, search intent is more complex, and competition is fiercer than ever. But here’s the good news—AI is your secret weapon. If you’re not using artificial intelligence…
Content Marketing
How Content Marketing Supports SEO (And Why You Need Both)
Imagine your website is a house. SEO is the blueprint, ensuring the structure is sound and easy to navigate. Content marketing? That’s the furniture, decor, and all the inviting touches that make people want to come inside, stay awhile, and tell their friends about it. Both are essential—and when used together, they create a powerhouse for digital success. Let’s explore…
Digital Marketing
Why Consistency is Key to Building Brand Trust
Think about your favorite coffee shop. Maybe it’s the warm lighting, the familiar aroma of freshly brewed coffee, or the barista who always spells your name right (a rare gem!). Now imagine walking in one day and finding they’ve replaced the comfy chairs with metal stools, the coffee tastes like cardboard, and the playlist has swapped your chill tunes for…
Photography/Videography
Why Your Brand Needs a Video Marketing Strategy in 2025
Video marketing is no longer a luxury for businesses; it has become an essential part of any successful marketing strategy. As we move into 2025, the dominance of video content in the digital space continues to grow, with platforms like YouTube, TikTok, and Instagram leading the charge. If your brand hasn’t fully embraced video marketing yet, here’s why 2025 is…
Digital Marketing
The Most Important Digital Marketing Metrics to Track in 2025
As we step into 2025, the digital marketing landscape continues to evolve. New technologies, shifting consumer behavior, and increased competition demand that businesses stay on top of their digital marketing performance. To do so effectively, it’s crucial to focus on the right metrics that can guide decision-making and ensure that your marketing efforts are producing results. In this blog, we’ll…
Digital Marketing
Mastering Conversion Rate Optimization
Strategies to Boost Your Business Growth In today’s competitive digital landscape, driving traffic to your website is only half the battle. The real challenge lies in converting that traffic into tangible results—a sale, a sign-up, or an inquiry. This is where Conversion Rate Optimization (CRO) comes into play. By strategically improving your website’s user experience and overall design, you can…
Online Reputation Management
Online Reputation Management: Why It Matters and How to Do It Right
Your online reputation can make or break your business in today’s digital-first world. With consumers relying on reviews, social media, and search engines to make purchasing decisions, having a solid and positive online presence is more critical than ever. But what exactly is online reputation management, and how can you leverage it to benefit your brand? This guide dives deep…
Services
Areas of Focus
We create digital experiences and brand identities that elevate and position businesses to achieve unprecedented growth. Since day one, our focus has been on providing strategies and services that set our clients up to succeed in today’s dynamic, ever-evolving world.
