When creating a strategy for a new client, one of the most frequently asked questions is related to the concept of SEO. What is SEO? How do I implement a good SEO strategy? And, most commonly asked, what does an SEO manager do? While SEO is occasionally viewed as an abstract digital marketing concept, there are actually numerous ways to ensure that your website has been optimized using the best SEO strategies. An SEO manager’s job is to remain up to date with the latest practices and implement the latest optimization tactics within your website. At TargetMarket, we realize that as a business owner, you have enough on your plate, which is why we handle everything on the digital side, including optimization, for you.
What is SEO?
SEO stands for Search Engine Optimization, which is the process of making your website and other digital content more easily accessible to search engines like Google. Having your website be more accessible to search engines allows your site to be more visible to potential customers, leading to more opportunities for conversions. There are many different areas of your website that can and should be optimized, including images, pages, and blog content. It’s important to note that SEO isn’t just limited to websites – social media platforms can also be optimized in a way that allows them to seamlessly drive traffic to your website. While it may be overwhelming to think of how many aspects of your digital presence are affected by SEO, never fear! That is what an SEO manager is for.
What Does an SEO Manager Do?
Some people may wonder if an SEO Manager is necessary in their digital marketing strategy, and there are some questions about what the roles of an SEO Manager include. The short answer is that the role of an SEO manager is multifaceted. The main goal is to raise brand awareness and increase conversions, meaning that they are contributing to making your business more visible and enticing potential customers to click on a link. This is accomplished in many different ways depending on whether the optimization occurs on the paid side or the organic side.
On the paid side of SEO, some of the day-to-day tasks of an SEO Manager include:
- Creating and executing a pay-per-click (PPC) marketing plan
- Organizing and planning ad campaigns
- Implementing a recommended SEO strategy, and then continuously monitoring the strategy and making adjustments as necessary
- Analyzing data and reporting on performance
- Keyword research and keyword bidding
- Assessing competitors and creating upgraded campaigns
On the organic side, an SEO Manager is responsible for the following:
- Coordinating content, design, and social media optimized for your target audience
- Generating new blogs, blog categories, and website content
- Optimizing all website content using SEO analysis software plugins
- Managing website content
- Building and engaging with an online community
- Website monitoring, user analysis, and reporting
- Managing general digital marketing projects
At TargetMarket, our team works together to ensure all of your digital platforms are optimized to reach their full potential. If your goals include reaching a larger audience, ranking highly on Google, or generally increasing your conversions, you’ve come to the right place. Let us do the work for you!
Contact Our T(ea)M
At TargetMarket, we specialize in all areas of digital marketing so that you can focus on what matters to you and your business. Our team is here to fill in any gaps your brand may have in its digital marketing plan. We provide expertise in website design, social media, blog content, and more. If you’re interested in working with our team to improve your SEO, TargetMarket is here to help. Get in touch with us here!