As your business grows and evolves, your branding will need to adapt as well. A rebrand is an inevitable part of a successful business, and it can improve your website traffic, social presence, and business as a whole. Rebranding also allows for a fresh perspective and can drum up excitement and re-engage your audience. It can be challenging to decipher the exact moment when you’re in need of a rebrand, so we thought we would help by listing out some telltale signs.
The Importance of Branding
Your brand is the first impression for your business, with your logo, social media pages, and website being the initial introduction. While it may seem superficial at first, the experts at Forbes point out that your branding is your business’ identity. It’s not just the look or aesthetic; it’s your business’ entire personality. While your company’s work may be solid, you could be missing out on potential improvement if your brand isn’t standing out. Before you get too overwhelmed, it’s important to remember that a rebrand doesn’t necessarily have to be a total makeover. Taking small steps and working towards a brand that aligns with your business can have a significant impact. To assess whether or not your business is in need of a rebrand, consider the following signs:
6 Signs You’re In Need of a Rebrand
You’ve readjusted your target audience.
With so much talk about generations, from baby boomers to millennials to now Gen Z, there’s no surprise that audiences tend to shift over time. For example, there was a time when Gen Z seemed far too young of an audience to target, but starting over the next five to ten years, it’s this very generation that you may want to reach.
In addition to changing generations, you may have realized that your target audience is too broad. A clearly defined audience is crucial in helping determine the brand or rebrand your business. Determine your demographic first, then allow your branding to align with that target audience.
You don’t stand out.
In an ever-changing digital world, it’s vital that your brand packs a punch and delivers a first impression that will retain your audience’s attention. If a potential customer is conducting a broad google search and your business doesn’t stand out, that customer will have dozens, if not hundreds, of other competitors to choose from. Illustrating how your business differs from the rest is key to your growth and success, so make sure your branding is eye-catching and easily identifiable.
Your business model has changed.
From small changes, like adding a new product or service, to large-scale changes, like refocusing your business model, you should assess if you’re in need of a rebrand. Your branding should encompass your business as a whole, so if a service offering is left out in your branding, it’s time for a change. Your target audience needs to be able to identify what separates your business from your competitors.
The look and feel of your brand are outdated.
With so many different options to choose from, it’s important that your brand is updated and holds the interest of your audience. Your branding is a visual representation of your business, so it makes sense that potential customers will judge your business by the look and feel of your brand.
You’ve recently merged with or acquired a new company.
We can speak from experience for this one. TargetMarket acquired two different digital agencies during the pandemic, and instead of just absorbing the businesses, we changed our branding to represent who we were as this new company. From that initial acquisition, our team has continued to evolve, prompting a rebrand in late 2022/early 2023. Your branding should never be one size fits all. Continue to assess and reshape your branding as your services, team members, and offering change and grow.
You’re interested in shaking things up.
A little can go a long way, even with your branding. We know an overhaul of your branding can be overwhelming, so taking small steps toward rebranding can be a great way to start. Changing the colors, adjusting the logo design, or modernizing your website are all rebranding tactics that the TargetMarket team can help you with. If you feel your company is in need of a rebrand, get in touch with us today!
Contact our T(ea)M
Looking for some help on an upcoming rebrand? The team at TargetMarket is here for all of your needs, from design to content and everything in between. Contact us to get the conversation going! We can provide you will a plan for your rebrand that is personalized, structured, and well-researched. We look forward to hearing about your goals and bringing your vision to life.