It’s common knowledge that having a strong presence on social media is a key part of marketing strategy for businesses of all shapes and sizes. And if you’re not an influencer or experienced social content creator, the prospect of taking on social media management for your business can seem daunting. But diving into social media marketing doesn’t have to be scary. To help you navigate this spooky topic, we’ve put together a handy dandy list of social media marketing tricks and treats to help guide you.
Trick: Going in Without A Plan
You might be full of enthusiasm and ideas when you’re establishing your brand’s social media presence. And that’s great! Capture that energy and keep notes of all your brilliant ideas. But before you can put your thoughts into action, you need to have a plan.
Posting things as you come up with them can be a recipe for disaster. You might start out strong and then run out of steam. How regularly you post on Instagram, Facebook, Twitter, TikTok, or whatever other platforms you’re using has a huge impact on performance. So when you have a surge of great ideas, jot them down and save them. They’ll come in handy for our next treat.
Treat: Creating a Posting Schedule
You can avoid dry spells in your social media feeds by coming up with a posting schedule. There are different approaches to take when planning out content and creating a schedule. Some people will plan out a full month’s worth of posts and others go week by week. If you’re a long-term planner, we suggest keeping some flexibility in your schedule to allow for posts about current events or more time-sensitive topics that may pop up after you’ve made your plan.
Trick: Using the Same Content on All Platforms
Listen, we understand that you can’t generate a completely new idea for every social media platform you use. However, you can’t just duplicate your posts to cover all your social media bases. Different platforms prioritize different types of content. Instagram is obviously image-based, so a text post from Twitter isn’t going to make the most engaging content there.
Treat: Repurposing Content
Just because you can’t copy and paste the same exact content to all of your social media accounts doesn’t mean you have to come up with original ideas for each platform either. There’s that tried and true saying – work smarter, not harder. You don’t have to reinvent the whole wheel, just tweak it a bit. You can pull content from one source and edit or reformat it to fit multiple platforms.
Trick: Going Hashtag Crazy
Hashtags are a great way to get eyeballs on your content. But you need to use them thoughtfully. That means only using relevant hashtags as well as using them on the right platforms. Twitter and Instagram are great places to deploy some strategic hashtags. But while hashtagging is possible on Facebook, it doesn’t really function as well and can make your posts look messy and bloated.
Trick: Going it Alone
If you’re running a business, chances are you don’t have a ton of time to spend strategizing and scheduling content. And you probably aren’t able to put in the hours to keep up with all the social media marketing dos and don’ts in the ever-changing digital landscape. And that’s ok. Social media and digital marketing can be overwhelming. You’re great at what you already do, so don’t get hung up thinking you need to take on more by doing your social media marketing on your own.
Treat: Bringing In an Experienced Team
When it comes to developing and executing an effective digital marketing strategy, we suggest you embrace your inner Tom Haverford or Donna Meagle and treat yourself to using an experienced social media manager. The team at TargetMarket is made up of experts with a passion for creating digital marketing strategies that work for clients. We’ll stay on top of all the social media marketing dos and don’ts so you can focus on what you do best. Get in touch to learn how collaborating with a full-service marketing agency can help you grow your business.