A strong marketing strategy is vital to the success of any business. But many business owners face stumbling blocks when it comes to developing and implementing that strategy.
For starters, they often realize it is much more complex and time-consuming than they may have thought. Or they simply fall prey to the common misconception that it’s too expensive to hire outside help.
In reality, for many businesses, turning to outside experts can be the most effective and efficient way to achieve their goals.
If you’ve been on the fence, consider these seven reasons to outsource your marketing.
1. You Want to Expand Your Marketing Efforts
Are you doing all you can to promote your business in the digital sphere? There might be options you haven’t explored that can make a significant impact on the results of your marketing efforts. One of the best reasons to outsource your marketing is to expand your marketing strategy. Having a full-service marketing agency on your side allows you to consider multiple avenues to get the results you need.
With a full-service marketing agency, you’ll be able to incorporate the following services into your digital strategy:
- Ad Campaigns
- Search Engine Optimization (SEO)
- Online Reputation Management (ORM)
- Social Media Management
- Website Design
- Graphic Design
- Branding and Collateral Design
- Videography & Photography
2. You Need Experts in Multiple Areas
Take another look at the list of services a marketing agency can offer you and your business. Do you have the resources and knowledge to keep all of those things in-house? For most people without a full-fledged marketing department, the answer is “no.” Outsourcing your marketing means that you’ll have access to a team of people who have expertise in multiple areas. You will have experts in SEO, paid advertising, social media, content, development, graphic design on your team. And you’ll always know where to find them.
3. You Want a More Focused Strategy
If you’re handling your own marketing, you may be missing the boat on what your business actually needs. Outsourcing to an agency can help you hone in on your goals and make recommendations on how you can get there. If you’re busy running a business, you probably don’t have a lot of spare time to go over metrics and figure out how to improve your key performance indicators. Part of an agency’s job is to keep tabs on how your strategy performs and make any necessary adjustments to optimize your budget.
4. It’s Difficult to Keep Up with Trends and Best Practices
The digital world moves fast. Trends come and go in a flash. Google is constantly updating its algorithm, so your SEO practices may need to change. As a business owner, your priority is making sure your business is thriving. Staying up-to-date on marketing best practices may not be at the top of your to-do list. It is at the top of an agency’s to-do list. The best digital marketers make the time to keep up with industry news so that they can be on the cutting-edge of trends and best practices.
5. You Don’t Have the Right Marketing Tools
Another one of the biggest reasons to outsource your marketing is that an agency has all the right tools to make your marketing strategy successful. From graphic design software to analytics platforms, it can take various marketing tools to create and deploy campaigns that look polished and adhere to professional guidelines. If you’re tackling digital marketing on your own, that means investing time and money in these tools. An agency will already have these tools and the expertise to use them.
6. You Need Consistency
A critical part of a successful digital marketing strategy is consistency. You should be posting to your social media accounts at least a couple of times each week, or daily depending on the platform. Your website needs to be checked and optimized for search regularly. Ad campaigns need to be monitored and adjusted to maximize performance. Online reputation management should be an ongoing process. Without consistency, your digital marketing efforts are likely to fall short of your expectations.
It takes a lot of time and focus to keep all of these balls in the air when your marketing team is just you and/or an employee with other responsibilities. Outsourcing your marketing means that the team of experts we talked about before will keep things moving. And they’ll have the tools to make sure things are on the right track.
7. You Want to Streamline and Reduce Costs
Simply put, outsourcing marketing can be good for your bottom line. You may look at the above information and think, “that sounds too expensive; our administrative assistant can keep handling marketing tasks.” But that’s not true. Outsourcing your marketing to an agency can actually save you money.
Still hesitant? Don’t be.
Get in touch to schedule a free, no-obligation consultation with TargetMarket. We’ll discuss your goals and objectives, the challenges you may currently be facing, how our team can address them, and help you weigh the pros and cons of outsourcing your marketing.