There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you!
Providing quality customer service is extremely important for your brand. These days, most of your consumers expect you to be online and available for their needs. “In a global survey run by Facebook, more than 70% of people said they expect to be able to message businesses for customer service.” When it comes down to it, most of the questions are similar. Are you constantly answering the same questions for your consumers on Facebook? For us Social Media Managers, it’s a daily task. This newly added FAQ section on Facebook gives your followers the direct answers to your most commonly asked questions.
- Are they asking to see a menu? Preset the answer with a link.
- Are they asking about your hours of business? Preset your hours.
Charging Access to Facebook Live Events
During the pandemic, more businesses have turned to using live streams on Facebook. They have added the option to charge for access to events including anything from classes, performances, or professional conferences. The feature has an option for creators to mark the meetings as “online-only” in order to keep social distancing in place for audiences around the globe.
Desktop Access to Instagram Direct Messages
The one we’ve all been waiting for! The ability to communicate on Instagram with people and businesses effectively on a desktop has been a helpful update for users to start, read, and send DM’s on their laptops and computers. Here’s where to find them.
New Pinterest Shop Tab
The Pinterest Shop Tab gives the ability to drive more sales to your small business. Talk about a shopping upgrade! This feature is perfect for retailers and e-commerce brands. The tab allows followers to shop in-stock inventory directly, avoiding the mix of shoppable pins grouped together. Use the Pinterest Shop Tab to direct more traffic to your website.
New Instagram Stickers
Have you tried any of the new call-to-action stickers? Instagram has stated, “In the wake of the COVID-19 pandemic, businesses and people around the world are facing a new reality. To help small businesses during this challenging time, we are introducing new ways for people to support them by discovering their gift cards, food order options, and fundraisers on Instagram.” These new tools will help businesses promote food delivery and gift card purchases in their stories. Food delivery and gift card purchases will be facilitated by a third party, but once you are set up with a link the first time, you are set!
Which updates are you most excited about? Let us know in the comments below! For more helpful marketing tips and social media updates head over to our social media pages and follow us on Facebook, Twitter, and Instagram.