Whether we like it or not, people do take a peek at the number of followers on your social media platforms. Influencers will look to see if you are worth partnering with and active users will look at your profile to see if you are worth following. If you have experience in digital marketing, you know that your number may not determine whether or not you are successful or if your brand is growing but it does count. The number one question always comes down to, “how do I gain love from my followers on social media?” Well, let’s take a look at some of our best tactics here at The Modern Connection.
Fill out Your Social Profiles Correctly
Brands will typically have this part covered, but before we skip ahead let’s be sure to cover the basics. If your social profiles have not been set up and branded correctly, followers will be more inclined to skip over you. Even if you have your profiles filled out completely it might be the time to refresh your bios with something more catchy. Be sure to check off these boxes:
- Take another look at your bios on each platform. This is an essential part of telling your followers what your brand is about and who you are.
- Use a custom profile image, we recommend your logo, and create a custom header photo. You want your page to look branded and real.
- Be sure your photos and feed have a professional look. A poorly designed page with bad imagery can turn followers away.
- Add Story highlight covers with custom and branded thumbnails.
Post Valuable Content
Customer profiling will help you determine what type of creative and valuable content will catch and keep the eye of your followers. After all, once you know your audience, you’ll know what content will be of interest to them. Social media platforms are not the place to post lengthy information. Save that for your blogs. Grab their attention by creating attractive, creative, and informative content. We suggest using video, professional photography, branded graphics, and interactive content that will get your customers to notice you.
One of the fastest ways to gain love from your followers is by engaging with them on your social platforms. This includes commenting, sharing, liking, and interacting with your posts. But this takes time, right? Use engagement strategies to gain and keep your followers. To learn more, take a look at these 5 ways to increase engagement with your followers!
Reach out to Influencers
Reaching out to social media influencers will increase your chances of other people seeing you. Most influencers have a following across multiple social channels so establishing a relationship with the appropriate bloggers in your niche will typically increase your following drastically. Their opinions are trusted and respected by their followers so they can easily help put your brand in front by sharing their approval in front of a larger audience, which in turn, will help you gain followers!
It’s also essential that you do your research when it comes to following and using hashtags. Take the time to identify the related tags in your industry. Click on the hashtags, posts, and profiles to learn about your targeted online activity in order to engage. According to one of the most follower-growth playbooks by Gary Vaynerchuk, a successful strategy would be the following steps:
- Find the 10 most relevant hashtags in your industry and follow those hashtags.
- Reach out and comment on the top nine posts in each of the 10 hashtags.
- Continue to like and comment on posts each day.
Gaining love from your followers won’t happen overnight. When putting in the time and effort it’s also important to track your analytics and to take a deeper look into your audience. Find out what might be working for you and what may be missing in your strategy. If you need assistance with increasing your following on social media connect with our team at (888) 632-4499 today.