According to a new survey conducted by The Manifest, “nearly one-third of Americans post, like, or share content on social media more than 10 times every day.” And with more than 2.7 billion social media users around the world, social media shows no signs of slowing. As a digital marketing agency, we live and breathe social media and it’s these kinds of stats that can help us prove the worth of our work to potential and existing clients.
With so many potential customers on social media everyday, we thought a round of “do this instead of this” would be a good refresher for your brand’s content creation.
Only post relevant viral content instead of sharing every funny meme you come across.
There is a time and a place for sharing the endless viral content that lives on social media, but it’s usually not on your brand’s social media pages. There are so many viral videos, memes, and gifs swirling around at all times and while we can definitely share a good laugh, we don’t recommend sharing everything to your business’s Facebook, Instagram or Twitter pages. But every now and then, this viral content has a place in your feed. We have found that local businesses do well with sharing locally-based viral content as a sign of community interaction. Larger businesses can use viral content to tie in a product or event as long as it stays relevant. Use your best judgement to make sure the connection between your post and the viral content isn’t too much of a reach. People want to connect the dots pretty quickly.
Promote a great review instead of blasting a negative one.
While it might be your first instinct to publicly defend your company and brand after a not-so-great customer interaction, we recommend taking that conversation to a private messaging platform so that you can better understand what went wrong. Instead of talking negatively about customers, find a great review, create a branded graphic with the review verbiage and let the world see you for who you really are!
Publish inspirational content instead of religious or political content.
Unless you are creating content as a church or as a politician, it’s generally a good idea to steer clear of religious or politically driven content. There are so many different views in our world and the best way to appeal to the masses is to not single out an individual political party, race or religion. Instead, try publishing inspirational content that more of your followers can relate to. Branded inspirational quotes are a great alternative. Just make sure you can tie the inspirational content into your brand’s message.
We understand that creating your own content can seem daunting when you’re staring at a blank content calendar, so try using this guide to help jump-start your creation! If you are still hitting a roadblock with your digital strategy, that’s where we come in! Give us a call at (888) 632-4499 to set up your free consultation today!