Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:
IGTV is Instagram’s latest venture into video, and it’s a way to share up to 1-hour full-screen (vertical) video content with your audience. With pretty much everyone in the digital marketing space predicting heavy video content in the future, this is just another way that Instagram is making sure they can stay in the game.
IGTV is accessible both in the Instagram app and by downloading the standalone IGTV app.