The overwhelming holiday rush of Thanksgiving, Black Friday, Cyber Monday, and Christmas is finally over. After spending January familiarizing yourself with the top social media trends of the new year, it’s time to prepare for the next big holiday that is just around the corner. Here are five sweet ideas for creating a Valentine’s campaign your customers will love.
1. Donate to a charity
Donating to a charity this month is a great opportunity for your business to give back to the community and connect with customers. Since February is American Heart Month, consider donating to charities that promote heart health such as the American Heart Association, Women Heart, and the National Stroke Association.
Your business can also partner with the American Heart Association or Go Red For Women to host a fundraising event. Use social media and online marketing to let customers know about your business’ involvement with a heartfelt charity.
2. Offer special holiday promotions
Valentine’s Day is the perfect time to offer special promotions or sales to your customers. Buy one, get one sales, free in-store items, or promo codes such as “love15” for 15 percent off of an online order are excellent strategies for engaging with customers. Hold a last-minute sale to appeal to shoppers who have procrastinated on finding the perfect gift for their significant other.
Stay consistent with your marketing on and offline by promoting your in-store sales through email campaigns and social media posts. Include pink and red graphics, heart emojis, and light-hearted copy that relates to Valentine’s Day, gifts, romance, and couples.
3. Create a gift guide
Your company blog should always strive to offer information that is relevant and interesting to your customers and reflects positively on your business’ services or products. Although you may think that your products are not relevant to a romantic holiday, you can find a creative way to incorporate your business into “Gift Guide” blog posts.
For Valentine’s Day, appeal to husbands, boyfriends, wives, and girlfriends with your unique products. Describe how your products or services make thoughtful, heartfelt gifts to a significant other. Strongly feature red and pink products on your website, social media channels, and company blog.
4. Design a Valentine’s menu
If you operate a restaurant, bar, coffee shop, or other food and beverage company, Valentine’s Day is the perfect holiday to design special themed drinks or dinners and promote them on your social media channels. The food and beverage industry is a natural fit for Valentine’s Day since dinners, coffee dates, and after-dinner cocktails are already popular activities for a romantic night on the town.
When posting on social media, write captions that explain what makes your new item special, its limited edition status, and why it is the perfect complement to a romantic date. And, of course, don’t forget to use #ValentinesDay.
5. Celebrate Galentine’s Day
Popularized on the television show Parks and Recreation, Galentine’s Day has become a fun opportunity for single ladies to enjoy a night out together. By expanding your marketing campaign to include singles and couples, you’ll help your customers feel valued and included in your business.
This nonofficial holiday for “ladies celebrating ladies” is usually held on February 13th, so schedule posts to lead up to this date. If Galentine’s Day is applicable to your brand’s products and unique voice, create marketing content that emphasizes friendship, femininity, and female empowerment.
Getting creative and marketing your business for Valentine’s Day and other holidays can be challenging. How is your business relevant to this holiday or event? How can you communicate your unique products or services in a way that appeals to online customers?
If you find yourself frequently asking these questions, get in touch with an expert digital marketing team who can help you navigate the competitive e-commerce market. Transform your online presence and schedule a consultation today.