Before you hit the publish button on your new blog content, have you considered all of the critical details? While catching the interest of your readers, it’s also important to make sure you don’t miss any small or large necessities for reaching the best results. Follow this writing checklist to be sure your posts are ready before you hit the internet.
Create a Catchy Topic
There are plenty of blog topics to choose from so it’s important to do some research before making your final choice. First things first, is your topic relevant to your business? Keep your product and your business in mind while including timeless content. Does your topic lead to your next post and does it meet your objectives? Not only will these steps improve your user’s experience, but they will also help the search engines index your information the right way. If your struggling with writer’s block, take a peek at How to Find the Best Blog Topics for Your Industry.
Keep Your Layout Simple
There are some simple rules you should know in order to help people read your blog more easily. To keep your readers interested it’s best to stick with a simply organized format. Writing your blog post within a consistent layout will make reading easier for people to scan. No matter how creative and catching your blog writing is, if it’s not easy to read, people won’t come back for more.
Link to Past Posts
When powerful website links are connected to your blog content Google will rate you higher. A deep-link, also known as internal linking to other blog posts or your website, will keep your readers on your website longer. After all, the longer a consumer is on your site, the higher the chance you have for the purchase of your product or services. Guide your readers to where they should click next while also improving your SEO. Having a properly optimized page for your brand is essential in creating new leads. That’s where this Ultimate SEO Guide for Facebook, Google and Yelp comes in handy!
Use On-Brand Images
Your blog post images should have an overall consistent design. Using the same colors and fonts as your brand is important. We recommend creating a template and switching out the imagery that pairs with your blog topic and theme. The image should contain alt text, description, stick to the tone of your post, and also show your personality. These Visual Social Media Secrets will not only help grow your business but also increase your followers significantly.
A blog is written for the people, so it’s important that you set up the next steps of engagement so they are aware of what to do next. For example, maybe you’d like to encourage people to leave a comment by asking a question at the end of your blog? Your target audience should always be directed on what to do next. Whether it’s a direction of commenting, sharing, downloading, or subscribing.
The time has come! Be sure to check off all the points on this writing checklist in order to get the results you want to achieve. Now that you’ve read the list… it’s time to test, publish, and promote! Are you searching for an experienced writer to help improve your business’s online presence? Click here to set up a free consultation with an expert at TargetMarket!