Marketing and branding styles are always changing — so the way you market your business brand should too. Keeping up with creative visual trends and your style of communication will entice your audience engagement. Is your marketing brand creative and up to date? Let’s take a look at 4 easy ways you can give your brand a little modernized facelift.
The Use of White Space
White space, referred to as negative space, can actually help define what the positive space is. As you can see from our website, The Modern Connection uses a clean design while sticking to our branding. Instead of being distracted to other areas, the clean lines deter your vision to a direct focal point for what our company offers. The white space leaves a nice balance between the subtitle, our call to action, and our active platforms. Using white space helps create better readability within your own brand. Clean, crisp, modern and simple!
Breathe New Life Into Your Logo
Think about the most popular brand logos and how simple they are. This tiny image design will reflect your company’s purpose. The best logos find a way to say a lot with using very little. This includes the use of color or lack thereof. Target, for example, uses the simple shape of circles and the color of red. Their logo is clean, iconic and will continue to be long lasting. If you’ve already created your logo, it might be that time to give it a little refresh. Don’t be scared to make any creative adjustments, sometimes you just need to breathe new life into your outdated logo.
Try New Ways to Communicate
If your communication is in a slump, try new and creative ways to engage with your audience. If you are in the customer service industry, try hopping on Twitter to answer questions and discuss customer concerns. Twitter is lightning fast and you can avoid the situation of a customer waiting on the other end of a phone call. One single Tweet can reach customers instantly!
Create a Company Blog
If you are like most entrepreneurs, you are always thinking of ways to create new and updated business. One of the most effective ways to generate leads, build trust with your customers, and increase your SEO is through blogging. If you haven’t included this in your marketing strategy plan, it’s time to add a blog to your website.
Overall, changes within social media and digital marketing are happening at a faster pace as time goes by. Don’t let your marketing and branding styles fall behind. When your brand identity blends in with the competition or looks out of date and out of touch with what’s current, you run the risk of being ignored and losing potential business. Follow these 4 easy steps to update your brand or give our creative team a call at (888) 632-4499 so we can help breathe new life into your current business.