Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.
Email marketing certainly has its own set of rules, and if you’re a business owner, it’s important to follow them. Although some people question the relevancy of email marketing in their business, we couldn’t be bigger fans of this tactic. Getting a customer’s or potential customer’s email address is an incredibly personal and powerful exchange; email contact is the most valuable form of digital contact that you have. There’s no doubt that email marketing is still incredibly effective … as long as you do it right.