See what we did there? In the title? *dusts off shoulders*
Is your business ready to market to millennials and young adults? Snapchat is now the 3rd most popular social network for millennials. If you thought Snapchat was “just a fad,” you’re making a mistake not integrating this new social tool into your overall strategic marketing plan.
Snapchat recently succeeded Instagram and Tumblr as the fastest-growing social app. Just one year ago there were 30 million active users to 100 million, 6 months ago to approximately 200 million today.
Snapchat advertising is relatively new and known as the the “Wild West of Social Media.” I just made that up, but if that phrase takes off, I want royalties.
Here’s a breakdown and explanation of how to advertise your brand on social media.
Full screen Snap Ads
Snap ads allow your content to be seen in full-screen view for up to 10 seconds in the midst of watching unseen snapchat stories from friends. With this type of advertisement, you can allow users to swipe up to learn more, such as the sale or upcoming event you’re promoting. Swiping up reveals extended content like a website, download app prompt, or mobile website.
A good example of this is promoting a new rom-com movie and swiping up to reveal release date, cast, plot description, and more.
The swipe-up rate for Snap Ads is 5x higher than the average click-through rate on comparable platforms.
Snapchat lenses are the most interactive way to advertise and engage your audience on Snapchat. Think of it as digital “play time.” To activate the filter, the user simply holds their finger on their phone and your branded graphic appears.
Users interact by opening their mouths, or raising their eyebrows to unlock the filter.
On average, Snapchatters play with a Sponsored Lens for 20 seconds. Once the user has filmed their interactive snapchat, they can post it on their story for friends to see.
Geofilters are location-based and will be shown to users who are in a specific destination of your choice. This alternative is not full screen and it is not interactive.
You can choose locations as small as a convention center for concert-goers, or direct your geofilter to everyone in all 5 boroughs of New York City for your special effects to splash across millions of selfies.
If you’re serious about producing top content for your audience using new methods of advertising, Snapchat may be right for you. Contact us at The Modern Connection if you need help strategizing a comprehensive digital marketing plan at 1-800-759-7996.