Videos are the new photos.
There’s no denying the fact that videos have become a huge part of what your customers are viewing while they are on the internet. Youtube’s user base has passed the 1 billion mark, almost one-third of all people active on the web, while Facebook and Snapchat have both passed the 8 BILLION views per day mark on their respective platforms.
If you are a business owner and you are not capitalizing on the role that video now plays in a digital media presence, you’re missing out on an awesome opportunity to capture new customers. Below are a few reasons why video is key to maximizing your marketing goals and expanding your presence online.
One type of video that these professionals agree contribute to this high ROI is how-to or instructional videos, which help to assure that your customer will be able to successfully use your product. A second video type with good ROI is interviews with experts, which help to establish credibility and help your customer to trust that your product is right for them.
Social video is the most useful in capturing the attention of the millennial demographic.
Millennials are the most active video viewers of any US age group, and In 2016, there will be 78 million millennial digital video viewers, representing more than 92% of all US millennial internet users. As I’m sure most of you have recognized, people are beginning to gravitate away from their televisions and are spending more and more time in front of their computers and mobile devices, which is most pronounced in millennial habits.
Your competitors are already doing it.
With 61% of businesses already leveraging digital video as part of their marketing strategy, if you haven’t started using video for your business then you are already behind the curve. Video is the present, not the future!
It is naturally engaging, and easily digestible.
In an age of information overload, it’s imperative to give your customers the info that they need in easily digestible chunks to ensure that your message is conveyed. If a picture is worth 1,000 words then one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research.
Source: Henderson Creative
If you still aren’t sure whether video is right for your business, fill out our free consultation form and let us show you why social video is the right move to take your business to the next level!