The short-form video trend appears to be here to stay. In 2020, 73% of videos clocked in at two minutes or less and we’ll likely see videos get even shorter during 2021.

Study shows that 15 years ago, the average attention span for watching videos was 20 minutes and now it is 2 to 5 minutes. By creating bite-sized, snackable videos that are highly consumable, companies can get their message across quickly before audiences lose interest. 

As TikTok, a platform strictly for micro-video content, skyrocketed in popularity, Instagram quickly worked to introduce its own version—Instagram Reels. 

Now the question is, which one should businesses use? To help answer that, below we break down the similarities and differences between Instagram Reels vs. TikTok. 

Overview of Instagram Reels vs. TikTok

Increased consumption of video on social media isn’t anything new, neither are platforms dedicated to short-form video. Anyone remember, Vine? 

But TikTok changed the game by becoming the most downloaded app of 2020 and remained the most downloaded app in Q1 2021. The app currently has more than 689 million monthly active users, up from 500 million in 2019. 

The folks at Wired nailed it when they described TikTok as “fast-paced and chaotic, combining elements of Spotify, Snapchat, Vine, and Twitch into a single social network.” 

Sure the global pandemic certainly contributed to its booming popularity, but despite the controversy surrounding the app’s Chinese roots, it doesn’t seem to be going anywhere any time soon. 

TikTok caused such a disruption in the social media industry that other p